
èµ·æ¥å®¶ãMBAã«è¡ãã¹ãã§ãªãçç±ãšãããã§ãéã£ãŠè¯ãã£ã話inã°ããŒãã¹çµå¶å€§åŠé¢
2024幎ã«ã°ããŒãã¹(GLOBIS)çµå¶å€§åŠé¢ã忥ããã®ã§ãèµ·æ¥å®¶ãMBAãåŠã¶äŸ¡å€ããŸãšããŠã¿ãŸããã
å
¬åŒã«ã¯äžèšã®ããã«ãŸãšããŠãŸããã忥ããããããäœæãããªã¢ã«ãªè©±ãäŒããŸãã
â åææ å ±
ã€ãã€ãæžãåã«åœæã®ç¶æ³ããŸãšããŸããã
ã»ãã®èšäºãåèã«ãªã人
èµ·æ¥å®¶ã§MBAãåè¬ããããèããŠã人
ã»ãã®èšäºã¯ã°ããŒãã¹çµå¶å€§åŠé¢MBAåãã®èšäºã«ãªããŸãã
åœå ã§ãæ©çš²ç°ãäžæ©å€§åŠãšãè²ã ãããŸãããåã¯ä»ã®å€§åŠã®æ¹ãšã¯ã»ãŒäº€æµããªãã®ã§ãã°ããŒãã¹ã«éã£ã話ã«ãªããŸãã
ã»éåŠæé
åç§ã¯ä»å°æ ¡ãæ¬ç§ã¯æ±äº¬æ ¡ã§2020幎10æã2024幎3æã«ãªããŸãã
ãªã®ã§ãéåŠååŸã®ç¶æ³ã¯åãããŸããã
ã»äºæ¥ç¶æ³
2020幎ã¯ã¡ããã©äºæ¥äŒžã³ãŠããã¿ã€ãã³ã°ã§ãã·ãªãŒãºAã®èª¿éã®è©±ãããã€ã€ãä»åŸã®å±éãã©ãããããæ©ãã§ããææã§ããã
â çµè«
ãŸãã¯çµè«ããã§ãã
å
ã«èšã£ãŠãããšãããããæ¬æ°ã§äºæ¥äŒžã°ãããšãèµ·æ¥ãèããŠã人ã«ã¯MBAã¯ãŸã£ããããããããŸããã
æéãšãéã䜿ããšãããééã£ãŠãŸããèµ·æ¥ãèããŠãã®ãªãä»ããã«èããŠããã¢ã€ãã£ã¢ã顧客ã«ã¶ã€ããŠPMFãç®æãããšãããããããŸãã
ãããŠå£²äžèŠæš¡ã§ã10ååãŸã§ã¯ç€Ÿé·ã®ãããå¶æ¥ã§ãªããšããªããMBAã®ç¥èãæŽ»ãããã®ã¯100ååèŠæš¡ãããšããã®ãåŠãã çµè«ã§ãã
ãã®è©±ã¯äžèšã®èšäºãåèã«ããŠãã ããã
åšåŠäžãèµ·æ¥å®¶å¿æã®æ¹ã«äŒã£ãŠããŸããããMBAååŸããããäºæ¥ãæåãããšã¯èšããªãã§ãã
ãªã®ã§ããã®èšäºã¯åœæã®åãšåãããã«ãã§ã«èµ·æ¥ãããŠããŠå£²äžãæäœéãããããããäŒç€Ÿã®æ¹åæ§ãã©ãããããæ©ãã§ã人ã«ç®ç·ãåãããŠãŸãšããŠãããŸãã
ãããªèµ·æ¥å®¶ã«MBAã¯ã©ããªå¹æãããããŸãšããŠã¿ãŸããã
èããåªå
é äœãé«ãé ã«ãªããŸãã

æéïŒâ
ã¯ã£ããèšããšæéã¯ããªãåãããŸããåã¯åæ¥ãŸã§äžèšã®æéã䜿ããŸããã
䟡å€è©äŸ¡ã¯æé軞ãã©ãã«çœ®ããŠãããã§å€ãããŸãã
æ°å¹Žã§IPOç®æããããªäºæ¥å±éãªãéãã¹ããããªããããäºæ¥ã¯ãã©ãœã³ã ïŒããšããæãã§é·æç®ç·ããããªãéã£ãŠè¯ããããããŸããã

ãããªæãã§äººã«ãããŸãã2,000æéã¯åæ¥ãŸã§ã«ã³ãããããå¿
èŠãåºãŠããŸãã
ãªã®ã§ç¹°ãè¿ãã§ãããäºæ¥ã䌞ã°ããããã°å匷ã§ã¯ãªãä»äºã«100%åãåãã³ãããããã®ãäžçªã§ãã
ãšãªããšéãå¿
èŠããªãçµè«ã«ãªãã®ã§ãããããã¯æé以äžã«åŸãè³ç£ããŸãšããŠãããŸãã
人èïŒâ
ã°ããŒãã¹ã§ã¯äººçãããã¯ãŒã¯ãšèšã£ãŠãŸãããMBAãåŠãã äžçªã®äŸ¡å€ã¯äººèã§ããã
åã¯åµæ¥åœåããEOãšããçµå¶è
ã³ãã¥ããã£ã«å
¥ã£ãŠããã®ã§ãèµ·æ¥å®¶ã®äººèã¯å€ãçžè«ã§ããå
茩çµå¶è
ã¯å€ãã£ãã§ãã
課é¡ãšããŠã¯é¡§å®¢ã«ãªãäŒæ¥ã®ããŒãºã匱ãã£ããã§ãããã
ãªã®ã§ãèµ·æ¥å®¶ä»¥å€ã®äººè圢æã«ãšãŠãã¡ãªããããããŸããã
åŠçã®ãããã¡ã€ã«ã¯äžèšã§å ¬éããŠãŸãããå®éã«éã£ãŠã¿ãŠãäŒç€Ÿå¡ãã»ãšãã©ã§ãã
äžç·ã«åŠã¶åæã¯ãã¡ããã§ãããå
茩åŸèŒ©ã10,000人ïŒãããããŠã
å®éã«ãããŸã§300åã®æ¹ã
ã«äžäººãã€ãæéãããã ããã¢ãªã³ã°ãçžè«ãããŠè²ŽéãªæèŠãããã ããŸããã
ããããªãœãŒã¹ããªãèµ·æ¥å®¶ã«ãšã£ãŠã¯æå€§ã®äŸ¡å€ã ãšæããŸãã
ãããã°ããŒãã¹åæ¥çã¯ãã®æ¥çã§æŽ»èºãããŠããæ¹ã
ãå€ãã®ã§ãäžæ¬¡æ
å ±ãšããŠçã®èª²é¡ãèããŠæéççž®ã«ãªããŸããã
ãã®ãããåã¯å匷ã«è²»ãããæé以äžã«äººèã貎éãªè²¡ç£ã«ãªããŸããã
æ¥ãã°åããããªãã§ããã©ãçµæè¯ãã£ããªãšã
ããšã¯ä»äºé¢ä¿ãªãã«è©±ããã飲ã¿åéãããããšã¯å¹žãã§ããã
èµ·æ¥å®¶ã®äººèåœ¢ææ¹æ³ã«ã€ããŠããŸãšããŠãã®ã§ãäžèšãåèã«ããŠãã ããã
売äžïŒâ
ã¯ã©ã¹ã®äžã§èªå·±ç޹ä»ããããšãåæãèªç¶ãšã客ããã«ãªã£ããããã®ã§å£²äžã«ç¹ãããŸããã
å®éã®åœæã®å£²äžã®1å²ã¯ã°ããŒãã¹å
茩åŸèŒ©ã®äŒç€Ÿã§ããã
åæã¯BtoBãCã®äºæ¥äž¡æ¹è¡ããããããªãããªãã
ããžãã¹èœåïŒâ¯
ããžãã¹ã¹ãã«ã¯ããªã身ã«ã€ããŸããã
çµå¶ã«é¢ãããã¬ãŒã ã¯ãŒã¯ã¯èšããŸã§ããªãã®ã§å²æãã€ã€ãå
·äœçã«åŠãã ã®ã¯ãã¡ã
â èªåã®åŒ·ã¿åŒ±ã¿ã®ç¹å®
çµå¶ã«å¿
èŠãªã®ã¯ãããã»ã¢ãã»ã«ãããšèšããŸãããåã¯ã人æã»æŠç¥ã»å®è¡ã»è³éãã ãšèããŠãŸãã
ã§ãããèšãããããšãšããŠãçµå¶è
以äžã«äŒç€Ÿã¯äŒžã³ãªãã説ããããäºæ¥ã䌞ã³ãªããªãèªåã®ã©ããã«åå ããããã§ãããã
MBAéãåã¯æŒ ç¶ãšèªåã«èª²é¡ããããªãŒãšã¯æã£ãŠãŸããããåŠãã§ã¿ããšå
·äœçã«ãããåå ã ïŒãšããã®ãåãã£ãŠããŸããã
äŸãã°ãåã®å Žåã¯æŠç¥ãèŠæã§ã©ãããŠãæºäžã®ç©ºè«ãããç®ã®åã®ããŒãºãã€ã³ãµã€ããæãã«è¡ã£ãŠããŸããŸãã
嵿¥åœåã¯ããã§å£²ããã®ã§æºè¶³ããŠããŸããç®ç·ãäœããªããã¡ã§å±äººçã«ãªãçãã¹ãåžå Žã軜èŠãããšããããããŸãã
ããã¯åºæ¬ã®KSFãæŒãããŠããªãããã§ããã䌞ã³ãªãããŠäŒžã³ãŠãªãã®ãã±ãŒã¹ããçãã»ã©åŠã³ã«ãªããŸããã
éã«èªåããªããšãä»äºãããŠãããã®ããç¡æèã«ãã¯ãŒãšåœ±é¿åãé§äœ¿ããŠä»²éãé¡§å®¢ã«æ¯ããããŠããããšããããã±ãŒã¹ã§åŒ·ã¿ãåŠã¹ããã§ãããããã®ç¥èãããã®ã§ãåçŸæ§é«ãä»äºã«æããŸãã
ãªããèªå·±çè§£ã£ãŠèšããšã³ãŒãã³ã°ãã¹ãã¬ã³ã°ã¹ãã¡ã€ã³ããŒã§åŒ·ã¿åŒ±ã¿ãèŠã€ããŠæŽ»ããããšæããããã§ãããå®éMBAã®ã±ãŒã¹ã§åŠã¶ãªã¢ã«æã¯å
çãšã¯å
šç¶éããŸãã
æŠç¥ãäžèšã§ãŸãšããŠãŸãã
â äººææ¡çš
MBAã§ç²ŸåºŠãäžãã£ãã®ãäººææ¡çšã§ãã
åçŽã«ããç³»ã®ç§ç®ãåããããã§ã¯ãªããæ¡çšã§ãã人ã§ã¯ãªãæ¡çšãã¹ã人ãèŠã€ããéåãããåãããåè£è
ã®ã¹ãã«ãèŠæ¥µããããããã«ãªããŸããã
ããã¯åŠãã ããããäŒè©±ã®äžã§åè£è
ãã©ããŸã§æ·±ãç¥èŠããããããããŸããããã¹ãããã¯æžããŸããã
ãããšç©æ¥µçã«ã¯ããŠãªãã£ãã§ãããåæããªãã¡ã©ã«ã§æ¡çšããŠãæ¹ãããŸãããã
è²»çšïŒâ¯
è²»çšå¯Ÿå¹æãè¯ãã£ããã
忥ãããŸã§300äžåè¶
+飲ã¿äŒãšãã§ãéã䜿ã£ãŠããŸããããããã§äžèšã®ããšãã§ãããªãå
šç¶ãã€ããŸãããã
èµ·æ¥å®¶ãã€ã³ãïŒâ³
åè¬ããŠããæ¹ã
ã¯äŒç€Ÿå¡ãã»ãŒã§ãè¬åž«ãäŒç€Ÿãçµå¶ããŠãããšèšãã€ã€ãäžäººäŒç€Ÿã§ã³ã³ãµã«ãå€ããäŒç€Ÿãæé·ãããŠå€§ããªããŒãã·ã³ã°ã¹ãçµéšããŠä¹ãè¶ããæ¹ã¯ããŸãããŸããã§ããã
ãªã®ã§ãèµ·æ¥å®¶ããŒã¯ã¯ã°ããŒãã¹ã§ã»ãŒããŠãããã§èµ·æ¥å®¶ãã€ã³ããé«ãããæ¹ã«ã¯åããªãã§ããã
èµ·æ¥å®¶ãšããŠãã£ãšæé·ãããé«ããããªãEOãšãä»ã®çµå¶è
ã³ãã¥ããã£ã«å
¥ãã®ãããããã§ãã
â æåŸã«
ãããŸã§ãŸãšããŠæ¥ãŸããããåã¯éåŠããŠè¯ãã£ãã§ãã
æè³ããæéãããåŸã䟡å€ã¯å€§ãããä»äºãè¶
ããŠäººçãè±ãã«ãªããŸããã
åæ¥è©Šéšã®GMAPå°ç
æåŸã«åã¯åæ¥è©Šéšã®GMAPã«äžçªèŠåŽããŸãããã
3åç®ã®åéšã§ããããåæ Œã§ããã®ã§ãäžèšã§GMAPã®ååŒ·æ¹æ³ããŸãšããŠãŸãã
â åè¬ããç§ç®
æåŸã«åè¬ããç§ç®ã玹ä»ããŸãã
ãåè¬ããç§ç®â»äžããå€ãé ã
ãµãŒãã¹ã»ãããžã¡ã³ã
æ¥æ¬ã»ã¢ãžã¢äŒæ¥ã®ã°ããŒãã«åæŠç¥
ç°æåãããžã¡ã³ã
ã°ããŒãã«ã»ããŒã¹ãã¯ãã£ã
ãã¯ãããŒãã»ã·ã³ãã³ã°
ã¢ã«ãŠã³ãã£ã³ã°IIïŒç®¡çäŒèšïŒ
ãã¶ã€ã³æèãšäœéšäŸ¡å€
ãã¡ã·ãªããŒã·ã§ã³ïŒããŽã·ãšãŒã·ã§ã³
ãªãŒããŒã·ãããšã¡ã³ã¿ã«ãã«ã¹
äŒæ¥å®¶ãªãŒããŒã·ãã
ããžãã¹ã»ã¢ããªãã£ã¯ã¹
ãã¯ãŒãšåœ±é¿å
ãã³ãã£ãŒã»ãã£ãã¿ã«ïŒãã¡ã€ãã³ã¹
ãã¡ã€ãã³ã¹IïŒäºæ¥æŠç¥ãšäŒæ¥è²¡åïŒ
ãªãã¬ãŒã·ã§ã³æŠç¥
ãªãŒããŒã·ããéçºãšå«çã»äŸ¡å€èг
ãã³ãã£ãŒæŠç¥ãã©ã³ãã³ã°
人æãããžã¡ã³ã
çµå¶æŠç¥
ã¢ã«ãŠã³ãã£ã³ã°IïŒè²¡åäŒèšïŒ
ãã¡ã€ãã³ã¹åºç€
ããžãã¹ã»ãã¬ãŒã³ããŒã·ã§ã³
ã¢ã«ãŠã³ãã£ã³ã°åºç€
çµç¹è¡åãšãªãŒããŒã·ãã
ããŒã±ãã£ã³ã°1
ããŒã±ãã£ã³ã°ã»çµå¶æŠç¥åºç€
ã¯ãªãã£ã«ã«ã»ã·ã³ãã³ã°
ãã®äžã§å®éã«ãã©ã®ç§ç®ãäºæ¥ã«æŽ»ãããããäžèšã§æžããŠãŸãã
æ¯éãåèã«ããŠãã ããã
Youtubeã§èšäºãæ·±å ãããŠãŸãïŒ
Youtubeã§ã¯åŒ·èª¿ããããšãããªã©ãæ·±å ãããŠè©±ããŠããã®ã§ãæ¬é³ãè£åŽãæ°ã«ãªãæ¹ã¯ãæ¯éã芧ãã ããã
ã§ã¯ãèµ·æ¥å®¶ã§MBAã«èå³ãããæ¹ã§ãããçã®è©±ãã§ããã®ã§ãäžèšãããé£çµ¡ãã ãããã
ãããããäžç·ã«æé·ããŠãããŸãããïŒ