Label assets that are AI edited or created
AI regulations in the European Union, India, and New York require that ads with certain AI-generated or edited assets include disclosures and/or labels that inform consumers that the ads were made with AI.
Add labels directly to your creatives or use the AI label setting in Google Ads, Display & Video 360, Campaign Manager 360, Merchant Center, and Ads Editor to add AI labels to your creatives. Learn more about how to Use AI content label settings to label your ads.
Notes
- These labels will not be in violation of Google policies prohibiting text overlays and watermarks.
- Use of the AI label setting in Googleâs advertising products doesn't guarantee your compliance with specific regulations. Seek legal guidance and take measures as needed to ensure your ads and assets follow all local legal obligations and policies
The vehicle ads feature is designed to surface vehicle ads and dealer information to customers when the vehicle they're searching for is available nearby.
Automatic image improvements aren't supported for Vehicle ads images yet. Learn more About automatic image improvements
On this page
Image guidelines
The below guidelines outline policies for which images may get disapproved. We recommend having high quality, clean images with minimal background for best performance.
Image specifications
| File formats | GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), TIFF (.tif/.tiff) and WebP (.webp) |
|---|---|
| Maximum file size | 16 MB |
| Minimum image size | 500 x 500 pixels (recommended is 1500 x 1500 pixels or above) |
| Maximum image size | 64 megapixels |
| Recommended aspect ratio | 4:3 |
Disapproval policies
Offers may be disapproved if the images violate any of the following policies:
1. No overlaid watermarks
2. No superimposed logos or text
3. No placeholder images
Placeholder images such as âNo Imageâ, âComing Soonâ, generic or stock image which is not the actual car, or using just the brand or dealer logo will be disapproved.
- Exception: Stock images are allowed for new cars as long as they show the same make, model, and color as the car listed.
4. No offensive content
Images which contain any inappropriate or sensitive visuals will be disapproved.
5. Include entire product
Accurately display the entire product with minimal or no product staging. Images which are truncated will be disapproved.
Allowed but discouraged
While offers may not be disapproved for the reasons below, it is not a good user experience and could negatively impact performance. We recommend avoiding these types of images for best results. Google may use technical solutions like background blur or auto-cropping to make these images more consistent with our guidelines.
1. Logos or branding in the background
2. Modification on the license plate
3. Cluttered background
4. Rear angle images as the main image
Avoid submitting a rear angle image as the main image for the offer. These images can be submitted using the additional image link [additional_image_link] attribute.
Use the image link [image_link] attribute to submit the main image. We recommend using images taken from a front-to-side angle (at ~45 degrees).
Related links
- Vehicle ads overview
- Vehicle ads policies (Beta)
- About the Vehicle Feed Service Provider program (for dealers)
- About the Vehicle Feed Service Provider program (for providers)
- Vehicle ads activation
- Vehicle ads image guidelines
- Vehicle ads Content API guidelines
- Vehicle ads Troubleshooting
- Enable Vehicle ads in your Performance Max campaigns
- About Performance Max campaigns
- Create a Performance Max campaign with products from Merchant Center
