About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle data sources to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary data sources yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined data source (also known as feed) management: Data source creation, curation, and ongoing management of your vehicle data source
  • Automated quality assurance: Data quality approval following data source creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage data sources. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced
AdFeeder GB Dealer Inspire CA, US PureCars CA, US
ADME ADVERTISING PTY LTD AU Dealer Teamwork CA, US Reunion Marketing CA, US
Adpearance CA, US Dealer.com US Search Optics US
Adtaxi VLA US Dealercraft Inc CA Sincro MCA US
AdTorque Edge AU DealerOn US sMedia Canada CA
AET Automotive US Dealcar ES, IT Solutions Medias360 / Consultant Auto 360 CA
Affinitiv Advertising MCC CA, US Delos Digital AU Spearhead Online CA, US
Agentur KÞhnen DE 67 Degrees UK Star Performance Marketing US
AMSI / AAG US Digital Air Strike US Stream Companies CA, US
ATG GB digital35 GmbH DE Stream Companies US
AutoCanada CA EasyCars AU Strong Automotive Merchandising CA, US
Autohaus Digital DE EDealer CA Tilo Motion ES
Automotive Clients US EveryCo DE TRFFK CA
Autohausmarketing Kammergruber DE FlexDealer CA, US TRFFK US US
Auto Social Ltd UK Force Marketing US TurnKey Marketing CA, US
Autoweb UK Fullpath US two S DE
Big Click CA Group 1 Automotive US UnameIT NL
Bluesky Interactive GB Haswent UK Wayne Reaves Computer Systems US
C-4 Analytics VLA Google Merchant Center Account CA, US Holman US We Advertise Any Car GB
Capital One US intice US Work Truck Solutions US
CARGroup US Inventario.pro ES Yanse NL
Carsales Dealer Merchant Centre AU Kaavan Digital ES ZeroSum CA, US
Carvitra DE L2TMedia CA, US ZMOT Auto US
CF Search Marketing US Leadbox CA    
Chumney & Associates US Localise GB, FR    
ClickDealer GB Magnetis Auto CA    
Click Here Digital US Max Connect Digital US    
D2C Media Inc GB MMG CA, US    
Data Driven Holdings

US

MotorK ES, IT    
dbaPlatform (vla ads) CA, US Netsertive US    
Dealer e Process CA, US Octane Marketing US    
Dealer InLine CA PM MasterMerchant US    

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