Ask Claude to audit a page and it does a genuinely good job. Ask it to audit your site and something quietly goes wrong. It reads your homepage, tells you the title is a bit long, and calls that a site audit. You have not audited a site. You have au...

More people start their research by asking an AI than by typing into a search box. And the AI does not hand back ten blue links. It answers in a paragraph, names two or three tools, and moves on. If your brand is one of the names, you win the buyer ...

Two of the most loved read-later apps on the internet shut down inside eight months of each other. Omnivore went first, acquihired by ElevenLabs and switched off on November 15, 2024. Then Pocket, after Mozilla let it wither for years, shut on July 8...

Most competitor monitoring tools have the same flaw. They tell you something changed, then hand the thinking back to you. You get a red-highlighted diff in your inbox. A rival's pricing page moved. Great. Was it a real price change, or did they swap...

I have shipped three Model Context Protocol servers in the last few months, all of them in production, all of them things I use myself every day. One gives Claude semantic recall over the stuff I save from X and Reddit. One puts live SEO data inside ...

For two years my SEO workflow was the same loop: think of a question, open a browser tab, log into a dashboard, click around, export a CSV, paste it somewhere my AI assistant could read it, then ask the actual question. The dashboard was the bottlene...

The MCP ecosystem went from a handful of servers to thousands in under a year. Most of them are demos you connect once and forget. A few have quietly become part of how I work every day. This is the short list that earned a permanent spot in my Clau...