Recent posts tagged youtube

YouTube embed CLS is usually two separate failures that look like one video player. On the parent page, Cumulative Layout Shift often comes from a zero-height or late-sized embed box: the article injects an iframe, the box grows, and bylines, related...

After 18 years in SEO and 31 years in business, I’ve seen everything. I’ve seen backlinks push sites to the top, and I’ve seen great content bring in massive audiences. But today, the game has changed. Google no longer looks only at your website. It...

When I first opened YouTube analytics, CPM was the number that caught my eye. It looked impressive. It moved a lot. And it made me think my channel was doing better than it actually was. That confusion lasted until I understood RPM. CPM Looks Exci...

When creators talk about YouTube earnings, two terms often get mixed up: CPM and RPM. CPM reflects what advertisers pay. RPM reflects what creators actually earn. To make this difference clearer, I built a simple YouTube RPM Calculator1 that applie...