Recent posts tagged programs

Advice on channel incentives tends to float at the level of principle: reward the right behaviors, keep it simple, pay quickly. That's useful, but it's easier to evaluate when you can see how specific, well-known programs actually apply those ideas, ...

Quick Overview • A SPIF is a short-term, targeted incentive that rewards reps for a specific sales behavior or outcome. • Success depends on design: a narrow objective, a measurable baseline, a defined window, and a payout that pencils out financial...

The mechanics that keep you flying the same airline — accumulating points, unlocking tiers, choosing your own reward — are increasingly showing up inside HR departments, applied to employees instead of customers. An employee loyalty program borrows t...

A dealer isn't a customer in the usual sense — they're a business with options, carrying multiple brands, weighing competing incentives from every manufacturer trying to win their shelf space and sales focus. That distinction is exactly why the case ...

"Do loyalty programs work?" sounds like a simple question, but the honest answer depends entirely on what you mean by "work" — and most of the content answering this question online skips that nuance in favor of a confident yes or no. The research it...

You've built a strong product. You've signed up a network of channel partners. But somehow, the sales numbers just aren't moving the way you hoped. Sound familiar? Here's the hard truth — partners don't promote your product out of loyalty. They push...