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The B2B Ecommerce Platform for Manufacturers and Distributors

Miva is a B2B ecommerce platform for manufacturers, distributors, and wholesalers with complex catalogs and pricing. Customer-specific pricing, account-based catalogs, bulk ordering, payment terms, and ERP integration are built in, so you can sell B2B and DTC from one site.

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Trusted by Manufacturers and Distributors

B2B Ecommerce for Complex Catalogs and Pricing

Manufacturers and distributors use Miva to sell large catalogs at account-specific prices without custom development. Our no-code platform gives you the tools to manage inventory, show complex products, and set pricing and availability by customer, so every buyer sees the right products at the right price.

  • Unlimited Ecommerce Product Variation

    Sell products with multiple SKUs, sizes, and configurations without slowing down your site. Variations are managed in one easy-to-use admin, so large catalogs stay fast and accurate for buyers.

  • Flexible Pricing Options

    Set customer-specific pricing, price groups, tiered discounts, and volume pricing, by account or by group. Each buyer sees their negotiated price when they log in.

  • B2B Ecommerce Business Logic

    Control what each account can see and buy with account-based pricing, catalogs, and availability. Buyers can request quotes through Miva's Manage Quotes module, and you can set payment terms and multi-step order workflows by account.

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Custom tools highlight products in innovative and effective ways for all customers across every channel.

Charl Berning |
Managing Director | Decorative Films
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Streamline B2B Operations with Intelligent Ecommerce Automation

Miva connects your storefront to the systems you already run. Miva Connect and the JSON API sync pricing, inventory, customers, and orders with your ERP, CRM, OMS, and fulfillment systems, so your team spends less time on manual order entry.

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Miva showed us exactly what we needed from a partner, delivering ease of use and obvious ways to improve efficiency while streamlining backend processes.

Charl Berning |
Managing Director | Decorative Films

Sell B2B and B2C on a Single Agile Platform

Many manufacturers and distributors sell to businesses and consumers at the same time. Miva runs both from a single site, with separate pricing, product visibility, payment options, and checkout rules for each type of buyer.

  • Buyer-Friendly

    B2B Merchandising, Faceted Navigation, Group Pricing, and Payment Terms and Options.

  • Personalized Shopping

    Product Kits, Live Inventory Visibility, Automatic Reordering, and Account-Based Availability.

  • Optimized B2B Ordering

    Add Multiple Products to Cart, Grid Ordering, Order by CSV Upload, and Quick Order Forms.

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We chose Miva [as our B2B ecommerce solution] because they were able to meet the needs of a B2B company when none of the other platforms really could.

Set Your B2B Ecommerce Site Up for Success

Got questions?
FAQs About B2B Ecommerce Software

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What is the best B2B ecommerce platform for manufacturers and distributors?

It depends on your catalog, pricing rules, and systems. Manufacturers and distributors commonly evaluate Miva, BigCommerce B2B Edition, Shopify Plus, OroCommerce, and Adobe Commerce. Miva is built for midmarket manufacturers and distributors with complex catalogs and pricing. Customer-specific pricing, account-based catalogs, bulk ordering, payment terms, and ERP integration are built in, and you can sell B2B and DTC from one site.

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Which B2B ecommerce platforms should a midmarket distributor shortlist?

Most midmarket distributors compare Miva, BigCommerce B2B Edition, Shopify Plus, OroCommerce, and Adobe Commerce. Compare them on customer-specific pricing, account catalogs, quote requests, bulk ordering, ERP integration, and total cost of ownership. See our side-by-side comparisons with Shopify Plus and BigCommerce for details.

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Can a manufacturer sell wholesale and direct to consumers on one Miva site?

Yes. Miva runs B2B and DTC from a single site. Wholesale buyers log in to see their own pricing, catalog, and payment terms, while consumers see retail pricing and a standard checkout.

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What is B2B Ecommerce?

B2B ecommerce describes online transactions between two businesses, where one company sells its products or services to another company. Today's business buyers, motivated by a desire for convenience and efficiency, increasingly want the option to buy online. The shift in buying practices is prompting offline sellers to transition to ecommerce, introducing more efficiency, flexibility, and growth potential to their business.

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Do you provide design and development services?

Yes, Miva offers comprehensive B2B ecommerce marketing support. Our platform integrates seamlessly with leading marketing automation tools, providing features such as personalized customer experiences, advanced product recommendations, and data-driven insights to optimize your marketing strategies. Additionally, Miva provides a library of resources like whitepapers, case studies, and webinars to help businesses refine their marketing approach and stay competitive in the B2B ecommerce space.

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How does Miva handle customer-specific pricing and account rules?

Miva supports customer-specific pricing, price groups, tiered discounts, and volume pricing. You can also control product visibility and availability by account, so each buyer sees only the products and prices assigned to them.

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Can Miva integrate with my ERP and handle a large catalog?

Yes. Miva Connect and the JSON API sync pricing, inventory, customers, and orders with ERP, CRM, and OMS systems. Miva supports unlimited product variations, so catalogs with many SKUs, sizes, and configurations stay fast and manageable.

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Does Miva support quotes, quick ordering, and reordering?

Yes. Buyers can request quotes through Miva's Manage Quotes module, add multiple products to the cart at once, order from a grid, upload orders by CSV, use quick order forms, and set up automatic reordering.

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How long does it take to implement a B2B ecommerce solution?

Implementation timelines depend on the complexity of the solution. A basic setup can be ready in a few weeks, while more advanced projects may take several months. Miva supports businesses throughout the process with resources like the Technical Assistance Center (TAC), Customer Success Managers, and Professional Services, ensuring you have the right guidance every step of the way.

Turn B2B Complexity into a Competitive Advantage

See how manufacturers and distributors use Miva to automate ordering, personalize pricing, and grow online revenue.

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