Our best resources for taking your product integrations to market

Once your team builds customer-facing integrations, you’ll need to decide how they’re priced, marketed, and supported.

Navigating each of these areas can be difficult, especially if it’s your organization’s first time taking integrations to market. 

We’ll share our best resources across these topics to make it easier on your team.

Marketing your integrations

There’s little that’s more important than raising awareness of your integrations. After all, if your prospects and clients don’t know they exist, they won’t go on to adopt them. 

To help you discover and use proven marketing tactics, you can tune into our recorded webinar, “Master the art of marketing your integrations: Tips and tricks.”

You can also check out our ebook, “How to market your integrations.” It provides messaging frameworks for announcing your integrations, along with examples of how companies have used blogs, press releases, emails, social posts, and more to announce their integrations and explain how they work.

Lastly, we recommend reviewing how allwhere, an IT asset management platform for distributed teams, uses emails and in-product messages to announce their integrations in their Startup Spotlight article. 

Related: How to design your product integration strategy

Selling your integrations

Pricing your integrations is also an extremely important—yet difficult—decision. You’ll need to evaluate and compare several options, such as including your integrations within all your subscriptions for “free”, providing more integrations on higher-tier plans, pricing separate categories of software integrations differently, etc.

To help you land on the best pricing strategy for each of your integrations, you can tune into our webinar, “Unlock your revenue: Selling your integrations.”

You can also check out this article on how 3 startups—Causal, Apiday, and Avenue—price their integrations and how they arrived at their respective decision. And you can check out our ebook, “How to successfully sell your integrations,” to learn how you can enable sales and customer success to use integrations for closing new business and up-selling existing clients.

Supporting your integrations

Finally, you’ll need to decide who should manage clients’ integrations and the workflows you’d use for identifying, troubleshooting, and resolving each issue.

To give you some inspiration, you check out how Avenue, a smart ticketing platform, and Siit, an internal help desk software, leverage their respective engineering and customer success teams for any given issue.

You can also check out our webinar, “Integration excellence: tips & tricks for customer success and support teams,” to get several actionable strategies for supporting your integrations. 

And to learn how, exactly, your customer support and success teams can use Merge’s Integration Observability tooling, you can either watch the webinar “No More Bad Integrations: Integrations Management” or download our ebook, “How to support your product integrations successfully.”

Connect with one of our integration experts for more guidance

Our team helps hundreds of clients market, sell, and support their integrations, making us uniquely positioned to help you identify your best go-to-market strategies across your product integrations.

You can connect with one of our integration experts directly by scheduling a demo.