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Dahlia Design Summit Marryn Mathis
Marryn Mathis Turns Garden-Grown Dahlias Into Personal Designs Bringing a practical connection between the garden and the vase to the Dahlia Design Summit.
Floral Events
Aug 24 | 4 min read
10 Questions to Leo Swart
10 Questions to Leo Swart, Co-Owner of PlantScout "Years ago, one sentence from a YouTube video stayed with me: “Doing is the best way of thinking.” For me, that is really true. Every challenge I meet today, whether through Cresultant or PlantScout, I try to embrace rather than avoid."
10 Questions Interviews
Aug 24 | 15 min read
Sandra Konings Brand Strategy
A Brand Is Everything – And Most of Floriculture Still Does Not Have One The flower and plant industry became world class through logistics and efficiency. Its next chapter depends on the one thing it keeps postponing: emotion.
Voices of the Industry
Aug 24 | 5 min read
Mart Nouwens: Why Retaining Good People Is Becoming More Important in East African Floriculture
Retaining Good People Is Becoming More Important in East African Floriculture When a strong grower, supervisor, or manager leaves a farm, the company does not only lose a job title. It also loses practical knowledge, routine, internal trust, and often part of the team culture.
Dahlia Design Summit Ellen Frost
Ellen Frost Wants Everyone to Feel More Confident Designing With Dahlias This is why she is a natural fit for the Dahlia Design Summit, the virtual event taking place from September 13-18, 2026.
Floral Events
Aug 24 | 4 min read
Dahlia Design Summit Jessie Sierra Ross
Jessie-Sierra Ross Brings Dahlias to the Table The cookbook author, food and lifestyle writer, photographer, and television contributor will bring a her tablescapes to the Dahlia Design Summit 2026.
Floral Events
Aug 24 | 4 min read
Miss Alstroemeria greenhouse
Growing Through Summer – A Season of Change in the Greenhouse From planting new varieties and starting work at 6 a.m. to managing holidays and picking our first flowers, this is what the season looks like for our team.
Mark Visser on a Polish market
With a Cargo Bike and Clogs Through Poland After 44 years in flowers and 14 years in Poland, I have learned that small-scale selling, direct customer contact, and special products can work better than chasing volume.
Voices of the Industry
Aug 24 | 4 min read
Sequoia trees
Sequoias – Why These Giants of the Tree World Are So Special... and Huge! Did you know they are the largest trees on Earth by volume? Giant Sequoias soar upward like natural skyscrapers and are simply mesmerizing in their immensity.
Pothos Care Guide Light Water Propagation and Safety
A Simple Pothos Plant Care Guide for Beautiful Plant-Filled Indoor Spaces Since pothos care is easy and undemanding, this lovely plant is an easy way to add some green in your home.
Real-Time Technologies Featured
The Real-Time Technologies Powering Global Flower Auctions Blockchain, IoT sensors, and live-bidding platforms connect flower growers to buyers worldwide instantly.
Defining the Flower Shop Featured
Defining the Flower Shop – Who Really Speaks Flowers? A new global initiative, the World Cut Flower Commission, wants to shift floral marketing away from the flower and back toward the florist. Founder Bill Kennicott, Who's worked every side of the industry, from the fields to wholesale to designing his own weddings explains why independent florists need a shared voice, and how "I Speak Flowers" aims to give them one.
Floral Education
Aug 21 | 7 min read
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