To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, youâll find the following improvements in Google Ads:
- New audience reporting: Go to Audiences within the Campaigns menu
for detailed reporting about audience demographics, segments, and exclusions. You can also easily manage your audiences from this report page. Learn more About Audience reporting.
- New terms: Weâre using new terms on your audience report and throughout Google Ads. For example, âaudience typesâ (these include custom, in-market, and affinity) are now referred to as audience segments and âremarketingâ is now referred to as âyour dataâ. Learn more about the Updates to Audience terms and phrases.
To show ads to people who have used your mobile app, you'll need to enable the collection of your data for your app. This article contains instructions for how to do this, as well as links to developer instructions.
Before you begin
If you're not familiar with your mobile app's code, consider working with an app developer or someone with a technical background.
Instructions
- Click the tools icon
in the top right corner of your screen.
- Under âShared libraryâ click Audience manager.
- From the page menu on the left click Audiences sources.
- In the "App analytics" card, click Details, click the 3-dot icon
and select Edit source.
- Decide what data to collect:
- âCollect standard data available from this data sourceâ collects general website visit data.
- âCollect specific attributes or parameters to personalize adsâ tailors your ads based on user activity.
- This option is also known as âDynamic remarketingâ and allows you to show ads to people on your remarketing lists based on their activity on your app.
- Select the general parameters youâd like to track.
- If you selected âCollect standard data available from this data sourceâ move on to step 9.
- If you selected âCollect specific attributes or parameters to personalize adsâ:
- Select a business type.
- Business type is used to collect information about activity on your website that's specific to your business type. If your business type isnât listed, select âOther (custom option)".
- Select the business type parameters youâd like to track.
- Select a business type.
- Click Create and continue.
- Implement the global site tag and optionally the event snippet using the generated code and instructions.
After you've enabled the collection of data for your app users, you can then create your data segments based on user interactions with your app. Your data segments let you set rules that determine which users can see your ads, as well as a membership duration.
