To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, youâll find the following improvements in Google Ads:
- New audience reporting: Go to Audiences within the Campaigns menu
for detailed reporting about audience demographics, segments, and exclusions. You can also easily manage your audiences from this report page. Learn more About Audience reporting.
- New terms: Weâre using new terms on your audience report and throughout Google Ads. For example, âaudience typesâ (these include custom, in-market, and affinity) are now referred to as audience segments and âremarketingâ is now referred to as âyour dataâ. Learn more about the Updates to Audience terms and phrases.
Starting soon, youâll find changes to some of the names in your audience report and throughout Google Ads. For example, âaudience typesâ are now referred to as âaudience segments,â and âremarketingâ is now referred to as âyour dataâ.
Here are changes that youâll find:
| Before | After |
|---|---|
| Remarketing | Your data |
| Affinity (audience) | Affinity (segment) |
| In-market (audience) | In-market (segment) |
| Life event (audience) | Life event (segment) |
| Detailed demographics (audience) | Detailed demographics (segment) |
| Custom audience | Custom segment |
| Combined audience | Combined segment |
| Similar audience | Similar segment |
| Combined list | Custom combination segment |
