Now, I do understand that everybody idolizes us software people.  Yes, we really are better, smarter, and more good-looking than hardware engineers.  Life is not fair, and the adoration of the masses can be unbearable at times.  When I go to the mall, I'm covered in womens underwear in minutes—it's just embarrassing.Now, look down at your keyboard, and look back at me.  Look down.  Look back.  You may never be as beautiful and smart as a software engineer, but with Old Spice, you can at least smell like one.

Hardware and software should work together.  And that does not mean that hardware should just lay there like a dead fish, while software does all the work.  It should be actively participating in the action, getting all excited about its own body and about its own capabilities.Tell any Itanium designers you know to grow a pair, and stand up for themselves, and say "Yes we can do it on our own.  We don't need to have our diapers changed by the software people.  We can go potty on our own, and we are strong!"

Tell them to grow the f*ck up.