Ford

Ford’s next electric pickup will start at around $30,000 when it goes on sale in early 2027. As its official debut draws closer, a disguised Fathom prototype popped up outside of Ford’s World Headquarters.

Want to be among the first to own Ford’s new EV pickup? You can now sign up for a preorder invite for the upcoming $30,000 Ford Fathom.

Doug Field, the engineer who ran Tesla’s Model 3 program and later Ford’s entire EV operation, is now president of Mind Robotics, the industrial robotics startup Rivian CEO RJ Scaringe spun out of Rivian last year.

He lands at a company that has now raised more than $1 billion in under a year, and he’ll run product, engineering, and operations alongside Scaringe.

Once America’s most popular electric pickup, Ford’s F-150 Lightning is finding a second life on the used market.

Detroit-based energy company DTE Energy has completed construction of a 100-megawatt (MW) solar farm near Coldwater, Michigan, that will help Ford power its home-state factories with cleaner electricity.

The Ford Fathom is set to go on sale in early 2027, starting at about $30,000. Meanwhile, Ford’s US EV sales dropped 80% in the third quarter.

The Ford Fathom is expected to go on sale in early 2027, starting at $28,350. Ford CEO Jim Farley admitted, “It’s going to be a heck of an effort to launch this at scale, at cost, on time.”

With its next-generation electric pickups arriving in 2027, the F-150 Lightning is no longer available. Ford is preparing to introduce the $30,000 Fathom EV pickup and an extended-range electric vehicle (EREV) to replace it.

Ford has set a goal to sell 100,000 of its upcoming Fathom electric truck in the model’s first year of sales, which would put it among the best-selling EVs in America, and the best-selling non-Tesla EV.

The Ford Fathom will go on sale in early 2027, starting at $28,350. With its official debut coming up, Ford revealed new footage of the electric pickup, offering our best look yet.

On today’s hard-working episode of Quick Charge, we tip our collective hat to Apple CEO Tim Cook on his last day at work before taking a look at Jeff Bezos-backed Slate Auto’s approach to the compact truck market, and ponder its chances against The House That Henry Built.

For the last few weeks, we’ve been running a sidebar survey about whether Electrek readers believed the announcement of Ford’s upcoming, all-electric $30,000 Fathom pickup would sink Bezos-backed startup Slate Auto before it even got to set sail. After nearly 2,700 responses, here’s what you told us.

The crossover SUV will be Ford’s lowest-priced vehicle, starting at around $25,000. According to dealers who were shown a preview of the vehicle, it will not be based on the Universal EV platform.

Ford is recalling 86,543 Mustang Mach-E models because a piece of glass trim on the rear side could fall off while driving.

The Ford Fathom will go on sale in early 2027, starting at $28,350. Ford said the electric pickup is on track to go into production at its Louisville Assembly plant in Q1 2027.

Ford’s new electric pickup will go on sale in the US early next year, starting at $28,350. Buyers in Canada won’t have to wait much longer, with pre-orders also set to open in early 2027.

Ford revealed that its affordable midsize electric pickup will be named Fathom, with prices starting at just $28,350.

Ford announced plans to build an electric crossover with China’s Geely as part of a new alliance. A new compact SUV is also set to join the Bronco family.

Ford’s upcoming electric vehicles will have Apple Maps built in, offering drivers turn-by-turn directions, EV routing, and more.

Ford F-150 Lightning or hybrid owners can now use their trucks to keep hard-wired home essentials running during an outage by connecting their truck directly to their home’s main electrical panel. And even better, it’s affordable.

Ford’s upcoming midsize electric pickup will start at around $30,000 with a native NACS port to recharge at Tesla Superchargers.