On October 6, 2026, exactly one current graphics card sold on Amazon for less than its launch price, and it was not a GeForce. The Radeon RX 9070 GRE was $529.99 against a $549 MSRP. Most other current GPU prices sat 31% to 84% above MSRP, and the RTX 5090 cost 3.6 times its $1,999 sticker.
Memory is the reason, and it changes the usual advice. GDDR6 spot prices tripled to $7.5 per GB by July, according to MyDrivers, and AMD reportedly raised its GPU and memory kit prices to board partners by about 10% in July. NVIDIA reportedly did the same for RTX 5090 kits. TrendForce expects the DRAM shortfall to widen in 2027, so waiting a few months for GPU prices to fall is not a safe bet this year. Below is the lowest new price for every current card, its MSRP and a plain verdict. Every price was pulled from Amazon on October 6, 2026, and the page is updated monthly.
Best buys right now
Four cards to consider today. Only the GRE is a good price by our rule, and the others are the least bad option in their tier. Each one is sold by Amazon.com or by the store the card maker runs on Amazon, not by a marketplace reseller.
Closest to MSRP: Radeon RX 9070 GRE
On October 6 the ASUS ATS RX 9070 GRE was $529.99, 3.5% under the $549 AMD set at launch. That listing sold out by October 24, when the ASUS Prime RX 9070 GRE EVO OC linked here was $599.99, 9.3% over MSRP and still inside our good-price line. It has 12GB of GDDR6 on a 192-bit bus. That is the same VRAM as an RTX 5070, which cost $856.99 when Amazon sold it on October 6 and $919.99 by October 24. The GRE is the slower card: it has 48 compute units and 432 GB/s of bandwidth, and reviews show it falling short of the RTX 5070.
Five GRE models were in stock, with a median of $569.99. Anything under $604 counts as a good price. Pass on it for CUDA work or for local models that need more than 12GB.
Best budget card: Arc B570
On October 6 the ASRock B570 Challenger was $259.99, 18.7% over the $219 Intel MSRP, which made it fair rather than good. It was the only card under $300 within 25% of MSRP, with the lowest cost per GB of VRAM on this page: $26 for 10GB. By October 24 the same listing was $289.99, 32.4% over MSRP, which our rule calls a wait, so buy it at that price only if you need a card under $300 now.
On October 6 this one listing was the deal. The next cheapest B570 was $365.27 from a marketplace seller, close to RTX 5050 money. It also makes our Jellyfin and Plex transcoding picks.
Cheapest 16GB card: Radeon RX 9060 XT 16GB
On October 6 the ASRock RX 9060 XT Challenger 16GB was $519.99. Against its $349 MSRP that was 49% over, a bad number on paper. Nothing else got you 16GB for less. It worked out to $32.50 per GB, $269 under the cheapest RTX 5060 Ti 16GB. That listing has since sold out, and on October 24 the XFX Swift RX 9060 XT 16GB linked here was $659.99.
It is a 128-bit card, and ROCm has less software support than CUDA. For a first local AI card, it is still the cheapest way to 16GB.
Best high-end value: Radeon RX 9070 XT
On October 6 the XFX Swift RX 9070 XT was $790.23, 31.9% over its $599 MSRP, the closest any 256-bit, 16GB card got to MSRP, and the cheapest RTX 5070 Ti cost $399.76 more. By October 24 the same listing was $919.99, 53.6% over, while the plain RX 9070 we tracked was still $739.99, so the 9070 sits closer to MSRP now. Our rule says wait on both. Buy the XT now only if you need its extra speed over the plain 9070 this month, because the CUDA alternative still costs more.
AMD rates the board at 304 W, so check your power supply first. Six models were in stock between $790.23 and $884.38.
Check current GPU prices against MSRP
The verdict uses one rule. Good means the lowest new price is at or under MSRP plus 10%, which covers the usual premium for a factory-overclocked partner card. Fair is up to 25% over. Anything above that is a wait, or a reason to look at the cheaper card in the same tier. Prices link to Amazon only when Amazon.com or the brand store is the seller.
| Card | VRAM | MSRP | Lowest new on Amazon | Sold by | vs MSRP | Verdict |
|---|---|---|---|---|---|---|
| RTX 5050 | 8GB GDDR6 | $249 | $369.99 | electrolert | +48.6% | Wait |
| RTX 5060 | 8GB GDDR7 | $299 | $469.99 (backorder only by Oct 24; ZOTAC Twin Edge OC now $485.08) | Amazon.com | +57.2% | Wait |
| RTX 5060 Ti 8GB | 8GB GDDR7 | $379 | $495 (unavailable by Oct 18; ZOTAC Twin Edge OC White now $559.99) | Amazon.com | +30.6% | Wait |
| RTX 5060 Ti 16GB | 16GB GDDR7 | $429 | $788.99 | Amazon.com | +83.9% | Wait |
| RTX 5070 | 12GB GDDR7 | $549 | $849 | ARF Tech | +54.6% | Wait |
| RTX 5070 Ti | 16GB GDDR7 | $749 | $1,189.99 (Oct 24: marketplace only, from $1,300; ZOTAC Solid CORE OC White now $1,385.73) | Amazon.com | +58.9% | Wait |
| RTX 5080 | 16GB GDDR7 | $999 | $1,653.99 (unavailable by Oct 18; on Oct 24 Amazon itself had none in stock, marketplace from $2,189) | Amazon.com | +65.6% | Wait |
| RTX 5090 | 32GB GDDR7 | $1,999 | $7,199.99 (marketplace floor) | M-X-C Tech | +260.2% | Wait |
| RX 9060 XT 8GB | 8GB GDDR6 | $299 | $438.82 | Amazon.com | +46.8% | Wait |
| RX 9060 XT 16GB | 16GB GDDR6 | $349 | $519.99 (unavailable by Oct 24; XFX Swift Triple Fan now $659.99) | ASRock USA (brand store) | +49.0% | Wait |
| RX 9070 GRE | 12GB GDDR6 | $549 | $529.99 (unavailable by Oct 24; ASUS Prime EVO OC now $599.99) | Amazon.com | -3.5% | Good |
| RX 9070 | 16GB GDDR6 | $549 | $739.99 | Amazon.com | +34.8% | Wait |
| RX 9070 XT | 16GB GDDR6 | $599 | $790.23 (Oct 24: $919.99) | Amazon.com | +31.9% | Wait |
| Arc B570 | 10GB GDDR6 | $219 | $259.99 (Oct 24: $289.99) | ASRock USA (brand store) | +18.7% | Fair (Wait at the Oct 24 price) |
| Arc B580 | 12GB GDDR6 | $249 | No new stock on Amazon |
Two rows need a note. All three RTX 5090 listings Amazon.com sells itself were out of stock, so that price is the cheapest marketplace offer. The Arc B580 had no new card in stock: the Sparkle Titan OC listing was backorder only, and the Intel Limited Edition was out of stock.
Pick a cheaper card in each tier
The NVIDIA markup is the big story. Every RTX 50 card is in wait territory, so the useful question is what to buy instead.
RTX 5050 and RTX 5060: the B570 undercuts both
The cheapest RTX 5050 was $369.99 from a marketplace seller, 49% over its $249 MSRP. The cheapest 5050 Amazon sold itself, the ASUS Dual, was $419.99. The RTX 5060 was $469.99, 57% over, but that listing was backorder only by October 24, when the ZOTAC Twin Edge OC was $485.08. The Arc B570 at $259.99 had 2GB more VRAM than either and cost $160 less than the Amazon-sold 5050. If you want Radeon, the RX 9060 XT 8GB is $438.82, which is no bargain either.
RTX 5070: the 9070 GRE has the same VRAM for less
Eleven RTX 5070 listings were in stock. The floor on October 6 was $849 from a marketplace seller, and the cheapest one Amazon sold itself was $856.99. Both cards have 12GB on a 192-bit bus. The GRE was $327 cheaper on October 6 and $320 at the October 24 prices, and it is the one card in this tier we would buy today, accepting that it is the slower card.
RTX 5060 Ti 16GB: the 16GB tax
NVIDIA priced the two RTX 5060 Ti versions $50 apart. On October 6 the Amazon gap was $293.99: $495 for 8GB and $788.99 for 16GB, both sold by Amazon.com. That put the 16GB card 84% over MSRP, the worst ratio of any current card except the 5090. Memory is the part that got expensive, and this card carries twice as much of it.
If you need CUDA, our RTX 5060 Ti vs 5070 Ti benchmarks show what the extra money buys. If you do not, the RX 9060 XT 16GB at $659.99 by October 24 is the same VRAM for $129 less than the $788.99 RTX 5060 Ti 16GB.
RTX 5070 Ti and RTX 5080: pay only if you need CUDA
On October 6 the cheapest RTX 5070 Ti was the PNY OC at $1,189.99, 58.9% over $749. By October 24 that listing was marketplace only, from $1,300, and the cheapest 5070 Ti Amazon sold itself was the ZOTAC Solid CORE OC White at $1,385.73. The RTX 5080 started at $1,653.99 for a Gigabyte Gaming OC, 66% over. Without a CUDA requirement, the RX 9070 XT got you 16GB on a 256-bit bus for $399.76 less. With one, the 5070 Ti is the least bad NVIDIA card at that width.
RTX 5090: Amazon is sold out
Amazon.com had no RTX 5090 in stock. The Gigabyte Gaming OC, PNY OC and Zotac Solid listings it sells all showed out of stock. Six marketplace offers ranged from $7,199.99 to $7,999, and we do not link any of them. The NVIDIA product page still lists the card from $1,999. Unless a first-party listing comes back near that price, buy something else.
Compare price per GB of VRAM for local AI
For local LLMs, VRAM decides which model fits on the card. Speed comes second. Dividing the lowest new price by VRAM gives a blunt but useful ranking. Our GPU guide for local LLMs covers which model sizes fit in 12, 16 and 32GB.
| Card | VRAM | Lowest new | Price per GB |
|---|---|---|---|
| Arc B570 | 10GB | $259.99 | $26 |
| RX 9060 XT 16GB | 16GB | $519.99 | $32.50 |
| RX 9070 GRE | 12GB | $529.99 | $44.17 |
| RTX 5050 | 8GB | $369.99 | $46.25 |
| RX 9070 | 16GB | $739.99 | $46.25 |
| RTX 5060 Ti 16GB | 16GB | $788.99 | $49.31 |
| RX 9070 XT | 16GB | $790.23 | $49.39 |
| Radeon AI PRO R9700 | 32GB | $1,699.99 | $53.12 |
| RX 9060 XT 8GB | 8GB | $438.82 | $54.85 |
| RTX 5060 | 8GB | $469.99 | $58.75 |
| RTX 5060 Ti 8GB | 8GB | $495 | $61.88 |
| RTX 5070 | 12GB | $849 | $70.75 |
| RTX 5070 Ti | 16GB | $1,189.99 | $74.37 |
| RTX 5080 | 16GB | $1,653.99 | $103.37 |
| RTX 5090 | 32GB | $7,199.99 | $225 |
The Radeon AI PRO R9700 is the 32GB option. On October 6 it was $1,699.99, 30.9% over the $1,299 MSRP AMD lists for it, so our verdict was wait. At $53.12 per GB it cost less than a quarter of the RTX 5090 marketplace floor, which worked out to $225 per GB. That listing sold out by October 24, and the R9700 units left on Amazon were marketplace offers from about $1,950, so it has no buy link for now.
Check previous-generation prices
RTX 40 cards are out of production, and new stock on Amazon mostly comes from third-party sellers. We show them against their current MSRP for reference only, with no verdict. NVIDIA cut the RTX 4070 to $549 in January 2024. AMD cut the RX 7900 XT to $749 the same month, at first as a limited-time price that the Tom’s Hardware tracker now lists as its MSRP. The table uses those figures. Only the RX 7600 had a lowest listing sold by Amazon.com or a brand store.
| Card | VRAM | MSRP | Lowest new on Amazon | Sold by | vs MSRP |
|---|---|---|---|---|---|
| RTX 4060 | 8GB | $299 | $546.73 | Flywing Corp | +82.9% |
| RTX 4060 Ti | 8GB | $399 | $599.99 | Grandis Goods | +50.4% |
| RTX 4070 | 12GB | $549 | $819 | DEVECHO INC | +49.2% |
| RTX 4070 Super | 12GB | $599 | $969 | DEVECHO INC | +61.8% |
| RTX 4070 Ti Super | 16GB | $799 | $899.95 | Hitex Store | +12.6% |
| RX 7600 | 8GB | $269 | $339.99 (unavailable by Oct 18; Challenger Pro now $349.99) | ASRock USA (brand store) | +26.4% |
| RX 7600 XT | 16GB | $329 | $695 | NextGen PC | +111.2% |
| RX 7800 XT | 16GB | $499 | $798 | Emporium Brands | +59.9% |
| RX 7900 XT | 20GB | $749 | $849.99 | M-X-C Tech | +13.5% |
The RX 7900 XT row is one listing from a marketplace seller at $849.99, 13.5% over its $749 MSRP. The $899.95 RTX 4070 Ti Super is a BTF model with its power connector on the back. It needs a BTF motherboard.
Why prices are this high
The short version is memory. These are the dated events behind the 2026 prices.
- January 5: Korean reports said NVIDIA and AMD planned phased price rises from the first quarter, as GDDR costs climbed. TrendForce relayed them.
- February 5: The Information reported that NVIDIA delayed the RTX 50 Super and cut RTX 50 production to favor AI parts.
- July: AMD was reported to raise GPU and memory kit prices to board partners by about 10%, and GDDR6 spot prices hit $7.5 per GB.
- July 30: TrendForce put 2026 DRAM supply 1% to 2% short of demand, with the gap widening in 2027 and new fabs adding real output only in 2028.
- August 4: RTX 50 prices in Korea were reported to rise by up to 30% on wafer and GDDR7 costs.
- September 1: Tom’s Hardware reported a new RTX 5090 costs at least $5,000 in North America.
NVIDIA has not changed a US MSRP in 2025 or 2026. Its launch prices still stand on nvidia.com, and AMD announced a 5% to 20% list price rise for China in the third quarter. No US list change has been published. The increases happen between the chip vendor and the board partner, then show up on the shelf.
How we price this page
Every price comes from the Amazon product API for the US store on October 6, 2026. We tracked 127 listings across 25 cards. The API returns the buy box offer for each listing, so a cheaper offer from another seller can exist on the same page.
We count new cards only, in stock or low stock, from known board makers, with a title that names the exact card and VRAM. Used and renewed cards, backorders, PSU bundles, prebuilt PCs and knockoff listings are out. Third-party sellers stay in the data and are named, but they never get a buy link.
This is Amazon only. Tom’s Hardware runs a GPU price tracker across every US retailer, so its numbers can be lower. On the day we checked, its page listed the RTX 5050 at $309 and the RX 9070 at $649, against our $369.99 and $739.99. We keep every monthly snapshot, so the next update can show which way prices moved.
What would change the verdicts next month
Three things would move these tables. First, the RTX 50 Super. NVIDIA has never announced it, and the latest leaks point to CES 2027 at the earliest. Reports say the launch is on hold over the price of 3GB GDDR7 modules, so a Super card is unlikely to be cheap when it lands.
Second, AMD pricing. AMD reportedly raised kit prices to board partners in July and announced China list prices up to 20% higher. The GRE has already lost its spot under MSRP: by October 24 the cheapest one Amazon sold itself was $599.99, 9.3% over. Its good-price ceiling is $604, so a US list price rise would likely end its good verdict too.
Third, RTX 5090 restocks. If Amazon.com lists the card again at anything near MSRP, it goes straight into the table with a buy link. We also watch for Arc B580 stock returning near its $249 MSRP. That would make it the budget pick over the B570.
