I doubt I'm the only person to ever feel this way. But lately I've been thinking about it a lot. The other day I received a card with a letter enclosed. Yes, a real, handwritten on paper, spelled out words with no abbreviations, bonafide letter.
Don't get me wrong, I love things like email, Facebook and people's blogs. I frequent them. But I have been sad for the lost art of letter writing. I do have a few friends who are great at making cards and sending them with a handwritten note. I even have friends that still go to the store and buy greeting cards and send them out. And at Christmas time I'm always touched when I receive the updated newsletter and Christmas card.
With our business I've had to kick up my game when it comes to that special touch. There are a lot of companies out there struggling. We've definitely noticed a slow down in momentum in our business, but even with that slow down, we have had growth. What I attribute that to is the follow up and the extra touch. We produce our own newsletter and I send out follow up cards to new clients.
But there's still nothing as touching as receiving something in the mail that has no payment required.
I have started a side-venture business. Mostly for just a tool for our carpet cleaning business, but eventually it may bring in some extra income. Let me tell you though, it's been incredible for being able to follow up on the thoughts. When I was younger, single and not a mom, I had plenty of time to do cute things for people when the thought popped into my head. But more and more, I find that I have the thought, may even write it down, but follow through has been a huge problem!
But now, I'm in hog heaven! I signed up with SendOutCards, an online company based out of Salt Lake City where you go online, choose a card from their vast selection, even attach a gift if it's a special occasion or a special friend, upload your contacts and they stuff, address and send it for you. They even have an option with some of the packages where you can upload your own handwriting sample and create your own personal font. Now I'm turning my thoughts into actions, and loving it! I was so tired of thinking of things and not following through! It's also been great for sending photos of Jayden to Great Grandparents who aren't really computer people. I can't wait until Christmas this year. I've made my cards the past couple of years and each time I swore I wouldn't do it again. This year I can design it, and send it and save on time, money and still give it a personal touch. Can't tell you how grateful I am for that one!!!
I still like to hand make cards. But now, when I don't have the time or space to sit down and get it done, I'm still following through. And that has been a blessing. That alone has made it worth it! So fun!