We build Opti-Behavior, the WordPress plugin mentioned in this guide. Imagine Nadia. She sells online yoga classes. Last month, 3,000 people visited her sales page and 45 bought a class. She typed "what is a good conversion rate" into Google and fou...

We build Opti-Behavior, the WordPress plugin mentioned in this guide. You open your analytics. Bounce rate: 68%. Is that a good bounce rate, and how do you reduce bounce rate when it is not? The honest answer: it depends on the page. A blog post an...

We build Opti-Behavior, the WordPress plugin mentioned at the end. Carts get filled. The checkout page gets visits. Few orders arrive. Before you change the design, find out where the money stops. 1. Count two pages over the same days: visits to th...

Your heatmap is empty, the session counter says zero, and nothing errors. On WordPress, the usual cause is not the analytics tool. It is the cache or performance plugin: it merges, defers or delays JavaScript, and the tracker stops running without a ...

A rage click is when a visitor clicks the same spot several times in a very short time, usually 3 or more clicks within about one second. Rage clicking almost always means the visitor expected something to happen, and it did not. Think of an elevator...

You have a WordPress site. It shows a cookie banner. You'd like it gone, but you still want to know how many people visit and what they click. This tutorial gets you there in five steps. At the end: no banner, all visitors counted, nothing sent to G...