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Four Thousand Suggestions and Nothing to Show for It

The slide usually appears around month three of an AI-in-CRM project. It has a big number on it. "4,000 AI suggestions generated this month." Sometimes there is a second one: "1,200 summaries created." There is an upward-sloping line. Everyone nods. Nobody asks the obvious question, which is:…

What We Learned Watching Brokerages Lose Deals to Paperwork

We build software for a living, so we spend a lot of time in other people's workflows. Over the past few years, some of the most revealing hours have been spent sitting next to compliance coordinators at real estate brokerages, watching how a deal actually moves from signed offer to funded…

Why the Sales AI Pilot Died in Week Six

The shape is always the same, and the timing is the clue. A vendor demo produces impressively written outreach. Ten reps get licences. Week one usage is high. Week two is high. By week six it has collapsed, and the postmortem concludes that the team needed more training and better change…

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