Google Marketing Platform

@GMktgPlatform

Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform

g.co/marketingplatf…

Joined October 2009

450 Following

98.8K Followers

Replies Reposts Media

Google Marketing Platform
@GMktgPlatform
Oct 22
We are super excited to launch Google Marketing Platform Drops! Think of it as a way to discover monthly tricks, where you get access to all of our new treats in a single, integrated drop. (See what we did there?) 🎃 Just like Google Marketing Platform, this monthly series
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Google Marketing Platform
@GMktgPlatform
Oct 13
We love a good headline, especially when it’s about unifying media management for marketers. 📰✨ Following our Vertical Video Unification launch, the industry is buzzing about how we’re making it possible to buy and measure vertical video programmatically across channels in one
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Google Marketing Platform
@GMktgPlatform
Oct 8
Vertical video fragmentation is out. Unified performance is in. @Unilever tested Vertical Video Unification in Display & Video 360 for @Hellmanns across social feeds. The results: 🚀 24% unique reach lift 💰 25% more efficient CPUU 🎯Eliminated ad fatigue Unify your
Google Marketing Platform
@GMktgPlatform
Oct 7
Big announcements, even bigger energy. ⚡ We asked Marta Martinez, Melissa Sheehy, and Ronen Benatar to rank the biggest benefits of Vertical Video Unification and an integrated customer journey. Can you guess their answers? Check out their rankings! 👇
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Google Marketing Platform
@GMktgPlatform
Oct 2
Missed the big reveal at #ProgIO 2026? We’ve got you covered. 🙌 At this year’s event, we introduced Vertical Video Unification in #DV360 to help advertisers plan, buy, and measure vertical video across premium publishers in one place. Check out this inside look 👇