Adult [adult]

Use the adult [adult] attribute to indicate that individual products are for adults only because they contain adult content such as nudity, sexually suggestive content, or are intended to enhance sexual activity.

On this page

• When to use
• Format
• Minimum requirements
• Best practices
• Additional guidelines

We care what we show to our customers, so if your business model is not adult oriented but you’re selling an individual adult-oriented product, you must label that product clearly so we can show appropriate and legally compliant content to people shopping online.

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When to use

Required if a product contains adult content such as nudity, sexually suggestive content, or is intended to enhance sexual activity

If an individual product is defined as adult oriented according to our policy, restrict that product to adults only using the adult [adult] attribute. Learn more about our policy on adult-oriented content.

If your website is generally focused on an adult audience and contains adult-oriented content with or without nudity, use the account-level settings instead.

1. In your Merchant Center account, select Settings icon in the left navigation menu.
2. Select Business info.
3. Select Edit business details.
4. Scroll to the bottom and check the box for “Adult content”.

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Format

Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data.

Formatting specifications
Technical name	adult
Supported values	yes true no false
Type	Boolean
Schema.org property (What’s this?)	Offer.hasAdultconsideration, Type: AdultOrientedEnumeration, Supported value: SexualContentConsideration

File format examples

To ensure your attribute is recognized correctly, use the formatting specific to your data source type.

Data source format	Examples
Text (TSV or CSV) data sources	yes
XML data sources	<g:adult>yes</g:adult>
Merchant API	To format your data in the Merchant API, check the Merchant API resource.

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Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Submit either yes or no. If an individual product is not adult oriented, then you don’t need to submit no. We’ll assume that your product is not adult oriented if you don’t submit the attribute and if your site isn't set as adult oriented at the account level.
• Don’t show adult-oriented products on the landing page of a product that isn’t adult oriented. If you’re also advertising products that aren’t adult oriented, make sure that their landing pages are free of adult-oriented content. If that’s not possible, then set your entire site or those individual products as adult oriented.

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Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Don't use the adult attribute to indicate age group. For example, if you want to indicate that you’re selling "adult-sized" shoes, and not "kids" shoes, use the age group [age_group] attribute.
• Don't use the adult attribute for alcohol. Check how to label alcohol products using the Google product category [google_product_category] attribute to ensure products are shown to an appropriate audience.

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Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.