Short title [short_title]

• When to use
• Format
• Minimum requirements
• Best practices
• Examples

When to use

Optional for each product

Short title [short_title] can be used in addition to [title] for Demand Gen ads and visual placements (like YouTube and Discover) in Performance Max campaigns. This will not impact your titles on Search or Product Listing Ads.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data in English

Minimum requirements

These are the requirements you need to meet for a short title [short_title] to be eligible to be shown to users. If you don't follow these requirements, we'll disapprove your product.

• Use a relevant short title that clearly describes your product.
• Be concise. While the title [title] attribute is used to match a consumer's search to your products, the short title [short_title] is intended to show your product more concisely in Demand Gen ads and visual formats across Google platforms.
• Describe the product shown on your landing page. Make sure the short title [short_title] describes the product you’re linking to. While the short titles you provide for products in your product data don’t always need to be identical to the content on your landing pages, they should refer to the same product.
• Use professional and grammatically correct language. Correct grammar is easy to understand and gives a professional appearance, which can lead to more clicks. Also avoid gimmicky ways of drawing attention such as including all caps, symbols, HTML tags, and promotional text. Learn more about the editorial and professional requirements
• Don’t use words from foreign languages unless they’re well understood, such as a product with a foreign name.
  • For example, "sushi" is a word well-understood outside of Japan.
  • Write foreign words using the alphabet of your target language. For example, avoid Japanese characters when targeting the United States. Letters with accents (for example, “Les Clés") are allowed.
  • Don’t use foreign characters for gimmicky purposes. This technique is common in spam and untrustworthy ads. For example: (ಠ_ಠ).
• Don’t use capital letters for emphasis. Capitalized text is common in spam and untrustworthy ads. You should still use capitalization when it’s appropriate, including for abbreviations, phone numbers, countries, and currency. For example, "ADHD", "UNICEF", "1-555-CALL-NOW", "UK", and "USD".
• Don’t include promotional text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale price [sale_price] or shipping [shipping].
• Don’t use extra white spaces. Instead, use those characters in a more effective way to describe your product.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Aim for short titles under 40 characters for best results, with a maximum limit of 65 characters. While the system allows up to 65 characters, titles are often truncated on various devices, especially mobile screens. Keeping your title concise, ideally under 40 characters, ensures that the most critical information is always visible to users.
• Put the most important details first. Users don’t always read the entire title, especially in browsy experiences, where they are scrolling quickly. Be concise.
• Add the product's brand name if it’s a differentiating factor. If you sell products from many different brands and the product's brand is a differentiating characteristic of the product, add the brand name to the product title so that users can understand who makes the product you are selling. Learn more about the brand [brand] attribute.
  • Keep in mind that you can only use your own merchant brand name or company name in the [short_title] attribute if you actually manufacture the product you’re selling. For products you don't manufacture yourself, you're required to use the original manufacturer's brand name in the product title.

Examples