Manage your product data

When you keep details about your products up-to-date in Manufacturer Center, you can help Google serve the right product information to the right customers.
This article explains how to enter, edit, review, and manage different types of product data in your Manufacturer Center account.

Enter your product information

Enter product data in bulk

  1. Prepare your data file in either Text (or TSV) files or XML format. Learn more about file format guidelines.
  2. Register your data feed, and choose the method for data upload:
    • Scheduled fetch: Google will download the file from your site.
    • Regular upload: Upload the file to Manufacturer Center via Google Cloud Storage, or SFTP.
Edit product data in bulk

You can edit multiple products in your Manufacturer Center account by uploading a revised data feed for those products.

Note: You must identify each product by its ID. Check a product's ID against the product table in the ID column of your feed.
Delete a product manually

To delete a product from your account, follow these steps:

  1. From the Products tab, select Variants from the page menu.
  2. Select the products you'd like to delete and check their boxes in the far left column.
  3. Select the trash trash can icon.
  4. Select Confirm.

Note: You may re-add a product if it was deleted by accident, and Google will re-verify the product information before the data is exported for use in Shopping ads.

Review your products

From the Products tab, select Variants in the left navigation, then select Variant data to view a table of the products that have been uploaded to your Manufacturer account, both individually and in bulk. In addition to fields that display product data you have entered (ID [id], title [title], brand [brand], GTIN [gtin], and MPN [mpn]), you'll also find a column for Status.

Google approves product attributes after a sample of the data is reviewed to verify that it meets our data quality standards. We review the quality of all submitted product data through the assessment of a random sample of each attribute included in your feed. The outcome of the sample data review will affect all product attributes submitted at that time.

The Product verification status has three possible values: Active, Pending, and Disapproved:

  • Active: Your products that are eligible for the specific destination have been processed successfully.
  • Pending: Your products are in queue for processing for a specific destination.
  • Disapproved: A disapproved product is not eligible for a specific destination. You can review the Diagnostics page for a summary of the issues affecting your products. Review the product details page to see which attributes have been disapproved. To fix issues, use the product detail editor or upload a new feed.
Review your product data diagnostics

The Diagnostics section of your account offers issue and attribute reporting for your product data. With the reporting offered in the Diagnostics page, you can gain better insight into the health of your product data so it’s easier to identify and resolve issues.

  • To see a full list of disapproved items for a particular attribute, you can select View list.
  • Or, select Show examples next to the issue to show up to three example items you submitted that are the cause of those specific errors.

Learn more about the Diagnostics section

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