When creating new Hotel Ads campaigns, you can choose from two types of ad group options: hotel booking links and travel promotion. These options help you reach travelers with a message and landing page that will best match where they are in their travel journey.
Hotel booking links
Hotel booking links display room prices and availability, with a link that sends users directly to your booking page or (if you choose) to a Google-hosted checkout page. These ads and free booking links appear in connection with hotels on Google Search and Google Maps when travelers are getting ready to book a specific hotel. Theyâre an excellent choice for advertisers who are interested in driving reservations at moments when travelers are getting ready to take action.
Travel promotion
Travel Promotion Ads appear on Google's immersive hotel listings and Google Maps when travelers search for topics related to a city, region, or destination, such as âhotels in New Yorkâ or âwhat to see in Parisâ. Travel Promotion Ads are designed to highlight your propertyâs features and draw incremental traffic in addition to your organic listing. You can present exciting options to travelers when theyâre still deciding where to stay. Travel Promotion Ads can also be a good way to showcase your hotel or other property for opportunities such as:
- Grand openings
- Renovations
- Unsold rooms
- Brand presence
- Special promotions
Learn more About Travel Promotion Ads.
