Set up conversions from Firebase or App Attribution Partners for App campaigns for engagement

For your App campaign for engagement to perform, learn, and drive conversions, the conversion flow must be set up properly. Setting up your conversion flow correctly lets Google Ads learn faster and reduce potential discrepancies and tracking issues with App Attribution Partners (AAPs).

Before you begin

Enable conversion tracking. Learn how to Set up conversion tracking.
Add an in-app event that reports ‘session_start’ along with the GCLID for Android apps. To avoid under-reporting conversions, conversion tracking on Search requires a "Google Click Identifier," or GCLID. Without a GCLID, your App campaigns for engagement will only measure data from Display and YouTube and not Search.

Instructions

Find your Attribution provider in the list below, and click it to open the instructions.

Firebase

Measure app conversions from Google Analytics 4 properties here.

AppsFlyer

In your AppsFlyer settings, turn on “Google Ads Retargeting”. See the AppsFlyer instructions under Step 2.
In your AppsFlyer settings, under “Sending Option”, choose Events attributed to any partner or organic.

Adjust

In your Adjust settings, make sure “Enable reattribution” is turned on.
Set the inactivity window to 0 days.
Verify that your app is making the call below to Adjust’s Software Development Kit (SDK):
- Android: https://github.com/adjust/android_sdk#deeplinking-reattribution
- iPhone and iPad: https://github.com/adjust/ios_sdk#deeplinking-reattribution

Singular

From the “Partner Configuration” section of your Singular app, under “App-specific Configuration”, check the box next to “Enable Re-engagement Tracking”.
Confirm that your app is enabled to track deep linking.
Make sure the conversion windows are the same in Singular and Google ads.

Kochava

In the Kochava app, click the app you wish to configure, and then choose Campaign Manager from the drop-down menu that appears.
Click Add a Tracker.
Under “Tracker type”, select Reengagement.
Under “Media Partner”, select Google AdWords.
Under “Event”, enter “_deeplink”.
Click Save.
At the top of the page, open the App Tools drop-down menu, and then select Partner Configuration.
Under “Network”, find “Google AdWords”.
Click the 3-dot menu next to Google AdWords, and then select Postbacks.
Confirm that “_deeplink” is listed under “Active Events”.
Click the 3-dot menu next to “_deeplink”.
Under “App event type”, select Session Start.
Under “App event name”, enter "DeepLink".

Branch

In the Branch Dashboard navigate to Configuration > Attribution Windows.
As a Best Practice, the re-engagement inactivity window should be set to 0 days (confirm this setting).
Navigate to Ads > Partner Management > Google AdWords the select Attribution Windows (within AdWords settings).
Toggle “on” Use ad partner attribution settings (these take precedence over Configuration windows).

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