Based on your existing account settings, Google Ads may recommend certain columns in the statistics table that can help you find important data and make the most out of your campaigns, ad groups, ads, and keywords.
In this article, youâll learn how to recognize when a recommended column has been added to your statistics table and manage them so you see the data that matters most to your business.
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Recognize recommended columns
When a column is recommended in your account, it will automatically appear in your table. You will know that itâs a recommended column because the column name will have a dotted blue line underneath. Recommended columns can be added or removed at the user level, meaning that when you make a change it will only be reflected in your preferences and other users in the account will still see the recommended columns until they modify them.
Add or re-enable recommended columns
- Go to Overview within the Campaigns menu
.
- Select the columns button
to modify your tableâs columns.
- Review your recommended columns. The âRecommended columnsâ dropdown section will contain all of the enabled and disabled recommended columns.
- Check all the recommended columns that you would like to add to your report. Columns with an empty checkbox are recommended columns that you have turned off, and columns with a blue checkbox are recommended columns that youâve enabled.
- To permanently add a recommended column to your table, drag it from the bottom position of your column set on the right hand side above the divider line. After a recommended column has been added to your permanent set of columns, the blue dotted line underneath it will disappear.
Remove recommended columns
- Go to Overview within the Campaigns menu
- Hover over a column with a dotted blue line underneath, and select Donât show this column.
- Alternately, you can select the columns button
- You can find all of your tableâs columns in the column list. Columns with dotted blue line underneath are recommended columns.
- Select the âXâ icon to turn off the recommendation for that column.
- Disable all column recommendations by switching off the Show recommended columns in your table toggle.
After you've added the columns that interest you, you can select any column name to sort by that topic. For instance, select the "Ad group" column to sort alphabetically by ad groups, or select the "Impressions" column to sort your ad groups from most impressions to least.
