To help you reach more potential customers, your ads will now show on content that matches any of the topics, placements, or Display, Video, or Search keywords you target. For example, if you targeted âbikesâ as a topic and âcyclingâ as a Display, Video, or Search keyword, your ads will show on content that matches either.
Youâll also notice contextual targeting simplified into a single page in Google Ads, so you can manage all content targeting types (Topics, Placements, Display or Video keywords, and Exclusions) in a single view. You can find the Content page under the âAudiences, keywords, and contentâ drop-down menu within the Campaigns 
You can target topics of your choice to reach people interested in content related to your products and services. This article provides step-by-step instructions for setting up topic targeting.
For a general overview of this feature, review About topic targeting. You can use topic targeting in Display Network or Video campaigns.
Instructions
To add topic targeting to an existing ad group, follow these steps:
- In your Google Ads account, click the Campaigns icon
- Click the Audiences, keywords, and content drop down in the section menu.
- Select Content.
- Click the drop-down arrow
next to âShow tableâ, then select the campaign you want to edit.
- Click Edit content.
- Click the drop-down arrow
- Select the topics and subtopics youâd like to target.
- Click Save.
Tips
- When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
- Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.
- You can combine multiple content targeting methods, and your ads will target any of the selected content in your ad group to help you reach a broader audience.
