About price assets

Price assets can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site. This allows people to find what they want more quickly through your ad.

As an example, let's say you own a hair salon. You could add more generic price assets for “Haircut,” “Hair Coloring,” and “Treatments” to campaigns with more general keywords. Or you could add assets to more targeted ad groups. Your “Hair Color” ad group might include assets like: “Partial Color,” “Full Color,” “Full Color + Conditioning,” and “Semi-permanent Gloss.” Price assets let you give people a range of what your business offers.

In this article, you’ll learn more about the advantages of price assets.

Note: Price assets link directly to your site, so it’s important to make sure your site is optimized for computers and all mobile devices. Learn how to Create an effective mobile site.

Benefits

Here are a few reasons to consider adding price assets to your ads:

Surface your offerings. Price assets showcase your business’s offerings in an interactive format users can scroll through.
Make shortcuts to conversions. When people click or tap a specific item on your price menu, they go directly to it on your site.
Increase your impact—with minimal work. You won’t need to make new text ads or edit your old ones.
Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price assets without resetting their performance statistics.
Flexible and customizable. You can add price assets to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of week, or times of day your price assets \are eligible to show.

How it works

Price assets appear below your text ad on desktop and mobile, and give you more space to tell people details about what your business offers. They show as a set of up to 8 cards that people can view to review the different options and prices. From your price menu, people can go directly to the item that interests them on your site.

Before you begin

As you’re setting up your price asset, it’s important to keep in mind what people will be searching for when they come across your ad. Think about how specific your ads’ keywords are, and try to match that level of specificity in the asset you create. For instance, if your keywords are aimed at people searching for “luxury sheets,” then your asset should give people the specific information they’d want: the range of sheets they can buy and the price of each kind. Keep in mind that people searching for sheets most likely don’t want to find information about towels or rugs. Price assets may not be available in certain languages and currencies. Find out which languages and currencies are available for price assets in the section below.

Available languages and currencies

Price assets are currently available in English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Swedish.

Code	Currency
ARS	Argentine peso
AUD	Australian dollar
BOB	Boliviano
BRL	Brazilian real
CAD	Canadian dollar
CHF	Swiss franc
CLP	Chilean peso
COP	Colombian peso
EUR	Euro
GBP	Pound sterling
HKD	Hong Kong dollar
INR	Indian rupee
JPY	Japanese yen
MXN	Mexican peso
NZD	New Zealand dollar
PEN	Peruvian sol
PHP	Philippine peso
PLN	Polish złoty
SEK	Swedish krona
SGD	Singapore dollar
USD	United States dollar
VEF	Venezuelan bolívar
ZAR	South African rand

Certain asset types have requirements you’ll need to follow to showcase your ads. Refer to the section below for more information.

Requirements for each price asset type

Brands

All headers need to be actual brands offered and can't contain anything other than the brand names. For each header, the description should provide further information about that specific brand.

Example header: Google for Work
Example description: Professional email, calendars, and online storage

Events

All headers need to relate to specific events (such as date of event, location of event, type of event, or performer). For each header, the description should provide further details about that specific event.

Example header: November 19th or Country Music Festival, Austin
Example description: Country Music Festival, Austin or 11/19/16

Location

All headers need to be locations relevant to your business. For each header, the description should provide further details about that specific location.

Example header: San Francisco
Example description: Financial district, Marina, Mission

Neighborhoods

All headers need to be sub-regions or districts within a city or region. For each header, the description should provide further information about that specific neighborhood.

Example header: Hayes Valley
Example description: 1-bedroom, 2-bedroom condos

Product categories

All headers need to be variations of a product category. For each header, the description should provide further information specific to that product category.

Example header: Tennis shoes
Example description: Men’s, women’s, junior

Product tiers

All headers need to be levels or sizes. For each header, the description should provide further information about that specific tier.

Example header: Deluxe
Example description: Our largest gift basket

Services

All headers must be types of services. For each header, the description should provide further information about that specific service.

Example header: Teeth whitening
Example description: 30-minute walk-in appointment

Service categories

All headers need to be variations of a service category, which is a category that includes several specific services. For each header, the description should provide further information about that specific service category.

Example header: Dental
Example description: Kids, fillings, whitening

Service tiers

All headers need to be levels of services. The description must provide further guidance on each service tier.

Example header: 3-star hotel
Example description: In-room bar, free Internet

Instructions

The sections below provide step-by-step instructions for creating price assets. Keep in mind that some limits do apply to your Google Ads account. If you use a lot of assets or feeds, it’s recommended to remove or replace items that no longer apply. Learn more About your Google Ads accounts limits

Create price assets

Go to Assets within the Campaigns menu .
You’ll notice a table with all of your assets. Click the plus icon , then click Price.
Choose the level you’d like to add the asset to by using the “Add to” drop-down menu.
Enter the price asset’s language, type, currency, and price qualifier.
Fill in the header, price, description, and final URL for each of the products or services that you want to feature. You must enter a minimum of 3 items. It’s recommended that you list 5 or more.
- You don’t need to use a different final URL for each row if you only have one available.
- Assets can be up to 25 characters per header and 25 characters per description. Your description or header may be shortened for narrower mobile screens.
- For requirements specific to each type of price asset, consult the next section of this article.
- Keep in mind that your asset may also sometimes appear without a description.
- The price you provide may be truncated or rounded for display on mobile. For example, $12,345.67 might show as $12.4K.
Click Save to save your new price asset

How billing works

The cost of a click on a price asset equals the cost of a click on the title or display URL of the ad it shows with. Price asset clicks are charged when a person clicks on any of the price items. However, clicks on the mobile drop-down to expand the carousel are not charged.

Price assets give people more opportunities to click, but you won't be charged for more than two clicks per impression. Plus, if someone quickly clicks on more than one link while viewing an ad, this may get treated as a duplicate or invalid click and you won't get charged for the second click.

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