From Manual CPC bidding to a number of automated bid strategies, Google Ads offers many different ways for you to set your bids. Each is designed to help you achieve a specific business goal. In some cases, your goals may change, and youâll need to update your bid strategy to match.
This article explains how to change your campaign's bid strategy. The instructions in this article apply to all campaign types.
Before you begin
If youâre not yet familiar with the different ways to bid, learn how to Determine a bid strategy based on your goals.
How to edit your campaign bid strategy
- Go to Campaigns within the Campaigns menu
.
- Select the campaign you want to edit.
- Select Settings in the page menu for this campaign.
- Open Bidding and then select Change bid strategy.
- Select your new bid strategy from the drop-down menu.
Not sure how this change will impact your campaign's performance? Instead of selecting Save and changing your campaign immediately, you can now select Save as experiment. This option allows you to run an experiment comparing your new settings against your original campaign to ensure the change delivers better results.
- Select Save.
