You can track, measure, and compare key performance metrics for any of your deals (your products with promotion, sale, or price drop badges, for example) in Merchant Center and for your promotions in Google Ads.
Before you begin
Measure performance in Merchant Center
To review the performance of your deals across Shopping ads and free listings, follow these steps:
- Go to Products in your Merchant Center account.
- Select Promotions tab.
- Select either âAdsâ or âOrganicâ in the traffic filter.
- To get key insights into promotion performance, do the following:
- To view metrics by Product, Brand, Batch type or Category, select âview moreâ at the bottom of the âWhich of your products benefit most from promotionsâ card.
- To view metrics on Promotion or Promotion category, select âview moreâ at the bottom of the âWhich of your promotions are the most popular to customersâ card.
Measure performance in Google Ads
Note: In Google Ads, you can only measure the performance of standard Shopping campaigns. You can measure the performance of Performance Max campaigns with a Merchant Center Product Feed in your Merchant Center account.
To measure how customers engage with your promotions, follow these steps:
- Sign in to your Google Ads account.
- Go to your Shopping campaign.
- Click Segment, then select Click type. Click type reports impressions from the âSpecial offerâ link and reports clicks to the âShopâ button in the promotion bubble.
- Segment campaigns by click type.
- Go to the âShopping ad - Couponâ click type. This click type reports impressions from the âSpecial offerâ link and reports clicks to the âShopâ button in the promotion bubble.
