Set up automated rules

Automated rules allow you to make automatic account changes based on chosen settings and conditions. With rules, you can change your ad status, budget, bids, and more. For example, you can set an automated rule to boost your keyword bid any time your ad falls off of the first page of Search results.

You can also use automated rules to trigger automated emails when specific conditions occur. These rules can help save time and cut down the need to monitor campaigns and make frequent, manual changes.

This article explains how to set up an automated rule.

On this page

Add automated rules for Performance Max campaigns
Add automated rules for App campaigns

Add automated rules for Performance Max campaigns

Follow the steps below to add automated rules for Performance Max campaigns.

Through the "Asset groups" tab

Go to Asset groups within the Campaigns menu .
On the “Asset groups” page, select the table icon .
Select at least one asset group and select Edit in the menu at the top of the screen.
Select Create an automated rule.
Fill out the relevant information on the slideout drawer, including Name, Owner, Action, Apply to (selected asset groups), Conditions, Frequency, and Email results.
Select Save rule.

Through bulk actions

Go to Rules within the Tools menu .
Select the plus button and select + Asset group rules.
Enter all the necessary details and select Save rule.

Add automated rules for App campaigns

Follow the steps below to add automated rules for App campaigns.

Through the "Ad groups" tab

In your Google Ads account, select a App campaign.
Go to Ad groups within the Campaigns menu .
Select at least one Ad group and select Edit above the table.
Select Create an automated rule from the drop-down menu.
Fill out the relevant information including “Name”, “Action (Apply to, Conditions, Action)”, “Frequency”, and “Email results”.
Select Save rule.

Note: When you create an Ad group automated rule, App campaigns for engagement (ACe) is the only app campaign subtype that supports “Change ad group bids” in the drop-down menu under “Action”.

If your campaign subtype is either App campaigns for installs (ACi) or App campaigns for pre-registration (ACPre), and you try to set a specific bid or change the bid by a specific percentage, your automated rule will run but may bring the following results:

No changes
Finished with errors

Through bulk actions

Go to Rules within the Tools menu .
Select the plus button and select + Ad group rules.
Fill out the relevant information including “Name”, “Action (Apply to, Conditions, Action)”, “Frequency”, and “Email results”.
Select Save rule.

To learn how to optimize your automated rules, and to view an example of how to set up automated rules, review our Tips for using automated rules.

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Set up automated rules

Add automated rules for Performance Max campaigns

Through the "Asset groups" tab

Through bulk actions

Add automated rules for App campaigns

Through the "Ad groups" tab

Through bulk actions

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