Google Ads Performance Max campaign not running: Ad policy review status

Before your ads can be served, they will undergo a policy review to ensure they’re aligned with Google Ads’ policies. Performance Max campaigns comply with all Google Ads policies. If your assets don’t align with these policies, your asset group may be restricted from serving on some networks, which will affect your campaign’s performance. If your ad is under review for more than 2 full business days, contact us for information.

• Learn more about Text ad requirements.
• Learn more about Video ad requirements.
• Learn more about Personalized advertising policies.
• Learn more about Image ad requirements.
• Learn more about Image quality requirements.

What you can do

Check the status of your asset group and edit or appeal a decision:

1. In your Google Ads account, go to your Performance Max campaign.
2. From the page menu, click the "Asset groups" tab.
3. Check your asset group’s status to ensure it’s not under review, or that there are other policy issues.
4. If the status is "Disapproved" or "Approved (Limited)", hover over the status to understand specific policy issues. If you understand the violation, you can click Edit Assets to correct the issue.
5. If you think your assets have been wrongly disapproved, you can appeal this decision:
   • Go to the “Asset groups” page.
   • Hover over the status of a “Disapproved” or “Approved (Limited)” asset group.
   • Click Appeal, and select the reason you feel it was wrongly disapproved.
6. If you’d like to view the review status per asset:
   • Go to the “Asset groups” page.
   • Click View Details. You can find the policy review status in the "Status" column.

Your Google Ads account

Need something else?

Check other common reasons why your ads are not running