About Product diagnostics

Product diagnostics improve the quality of your product data by providing insights on which products can show in ads and which can’t, helping to make it easier to determine which products need your attention. Product statuses are available at the account, campaign, listing group, and ad group levels. This article explains the possible product statuses that may appear, what they mean, and how to address them.

Important: When viewing product diagnostics for a specific campaign, you’ll only find information about products that are included in that campaign. At the account level, you can find product information for all of your campaigns using product data.

On this page

Check Diagnostics of your products
About product statuses

Check Diagnostics of your products

To find which of your products can show in ads and which can’t, you’ll need to navigate to the “Diagnostics” tab to assess all of your products and their statuses. Below are step-by-step instructions on how to get to the “Diagnostics” tab.

Go to Products within the Campaigns menu .
Select the Diagnostics tab.

Note: While the “Diagnostics” page provides a thorough breakdown of product statuses, you can find the status for each individual product in the “Product status” column under the “Products' subtab”.

About product statuses

On the “Diagnostics” page, you’ll find a detailed report of all of your products’ statuses, including "Eligible", "Eligible (Limited)", and "Not Eligible". These statuses are available at the account, campaign, listing group, and ad group levels. Use the information below to understand your product statuses, then check the “Issues” column in your Products table to find the underlying cause and instructions for addressing any concerns.

Eligible

Products with Eligible status are active and ready to show in ads. No further action is required.

Eligible (limited)

These products comply with our policies, however they’re experiencing limited performance. The limited performance could be due to missing product attributes, campaign settings that could be improved, or restricted content which limits where and when the product can be displayed.

Solution: To improve performance for Eligible (Limited) products, review the Product issues column for suggestions like fixing missing attributes or adjusting bids. Learn more about product issues.

Not eligible

The "Not eligible" status can indicate different issues, depending on whether you're viewing the product status column at the account level or the campaign, and ad group level. Refer to the tables below to learn more about what issues the status may point to at each level.

Issues causing the “Not eligible” status at all levels

Most product-level issues can be resolved directly within your Merchant Center account. Learn more about issues in Merchant Center.

Issue	Solution
Policy violations: If an item violates Shopping ads policies, it must be approved before it can serve.	Review the "Needs attention" page to identify the specific policy and required actions.
Pause `[pause]` products: This status appears because you have manually paused these products.	Remove the Pause `[pause]` attribute from your product data.
Product availability: The product is out of stock.	Ensure your products availability `[availability]` attribute is set to in stock `[in_stock]` as soon as the item is available for purchase.

Issues causing the “Not eligible” status at account level only

At the account level, some issues will be categorized as “No campaigns advertising this product”.

Reasons why no campaigns are advertising this product

Issue	Solution
The campaign including this product is pending.	Change the start date of the campaign to show products again.
The campaign including this product has ended.	Change the end date of the campaign to show products again.
The campaign including this product was paused.	Enable the campaign to start showing products.
The ad group including this product was paused.	Enable the ad group to start showing products.
The asset group including this product was paused.	Enable the asset group to start showing products.
The product or listing group has been excluded.	Add the product to a product or listing group that’s included in the campaign.
No product or listing groups are including this product.	Create a new product and listing groups to start showing products.
No campaign currently includes this product.	Create a new campaign that uses product data to include this product, or edit an existing one to ensure this product is included.
The product is excluded by the campaign’s inventory filter.	Update your campaign's inventory filter to include this product.
This product is in a Demand Gen or Video campaign and product feeds are paused.	Go to campaign settings and turn on product feeds to start showing products.

Issues causing the “Not eligible” status at the campaign, asset, and ad group level

At the campaign, asset, and ad group level, the “Diagnostics” page will provide specific details about what issue is causing the "Not eligible" status.

1. Campaign-level issues

These issues generally prevent all products within the campaign from serving.

The campaign including this product was removed: To fix this, you must create a new campaign that uses product data to start showing products.
The campaign including this product was paused: You need to enable the campaign that the product is in.
The product is excluded by the campaign’s inventory filter: You should update your campaign's inventory filter to include the product.
The product isn’t included in any campaigns: Create a new campaign that includes these products or add the product to an existing campaign.

2. Ad group & asset group issues

These issues prevent products from serving within specific subsets of an active campaign.

The ad group including this product was removed: Create a new ad group to start showing products.
The asset group including this product was removed: Create a new asset group to start showing products.
The ad group including this product group was paused: Enable the ad group to start showing products.

3. Product & listing group issues

These issues relate to how individual products are organized, excluded, or bid on.

The product or listing group has been excluded: Enable the asset group to start showing products.
The product isn't included in any product or listing groups: Include the product in a product group by entering a manual bid or selecting “Automatic” in the “max. CPC” column.
The product isn't included in any product groups: Create a new ad group and product group to start showing products.
The product is in a Demand Gen or Video campaign and product feeds are paused: Go to the campaign settings and turn on product feeds to start showing products.

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