Invalid bid strategy type

If your bid strategy type is showing as invalid, you’ll need to select a new bidding strategy to start running ads. Otherwise, the campaign will stop serving until a valid bid strategy is assigned.

On this page

• Reasons why your bid strategy type is invalid
• View your bid strategy type
• Fix an invalid bid strategy type

Reasons why your bid strategy type is invalid

Your bid strategy can show as invalid for 3 reasons:

• When the campaign was part of a portfolio bid strategy owned by a Google Ads manager account (MCC) and the manager account is unlinked.
• If you copy and paste a campaign belonging to a manager owned portfolio bid strategy into an account that is not linked to the same manager.
• You previously selected a bid strategy that is no longer available.

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View your bid strategy type

Your bid strategy type is how you've chosen to set bids for your ads.

1. Go to Campaigns within the Campaigns menu .
2. Select the Columns icon .
3. Under “Attributes” select "Bid strategy type".
4. Select Apply. You’ll be able to find the “Bid strategy type” column now.

You can learn more about the bidding strategies found in the “Bid strategy type” column in the article About automated bidding.

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Fix an invalid bid strategy type

If your bid strategy is invalid, you’ll need to select a new bid strategy before your campaign is eligible to serve.

1. Go to Campaigns within the Campaigns menu .
2. Select the Columns icon .
3. Select the filter button above the statistics table.
4. Select Attributes, then Bid strategy type.
5. Select Invalid.
6. Select Apply.
7. Select the campaign you’d like to make changes to. Select Edit, then select “Change bid strategy”.
8. From the dropdown, choose a new bid strategy.
9. Select Apply.

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Related links

• About bid strategy statuses
• Create a portfolio bid strategy
• About automated bidding