Click trackers are ads that are used to record the number of clicks on text links, links in emails, or on other elements that are hard-coded on a website. They can also be used to track clicks on creatives that are not delivered by Campaign Manager 360.
This article explains how to set up click trackers for Campaign Manager 360.
On this page
Create click tracker
To create a click tracker for your campaign:
- Go to Campaign Manager 360 and navigate to your campaigns.
- Click New > Click tracker.
- Complete the click tracker properties. Learn more about Click tracker properties
- Click Save.
Once you have finished creating your click trackers, you can assign them to placements. Learn more about Placement tags.
Click tracker properties
To edit the properties of a click tracker, select it in your campaign.
IdentificationThe fields in the Identification section create a unique identity for your click tracker and identify its type.
Name
Create a name for the click tracker, which will be used internally and in reports.
Status
The status affects whether your click tracker can log clicks on a site.
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Dynamic:
- Active dynamic click trackers redirect clicks through the Campaign Manager 360 servers to log clicks in your reports. This may affect billing.
- Inactive dynamic click trackers do not log clicks in your reports and do not affect billing.
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Static:
- Unarchived static click trackers redirect clicks through the Campaign Manager 360 servers to log clicks in your reports. This affects billing. (They are technically never "active" because Campaign Manager 360 does not serve them.)
- Archived static click trackers do not log clicks in your reports and do not affect billing.
| Type | Will log clicks | Will not log clicks |
|---|---|---|
| Static | Unarchived | Archived |
| Dynamic | Active | Inactive or Archived |
Ad type
Click trackers can be either static or dynamic.
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Static click trackers: Static click trackers do not request a landing page URL from Campaign Manager 360. The landing page is hard-coded in the placement tag. That means you can't change the landing page URL for a static click tracker that is already on a publisher's site. Instead, you have to export new tags and ask the publisher to trade them in.
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Dynamic click trackers: Dynamic click trackers request the landing page URL from Campaign Manager 360. This allows you to update the URL without making any changes to the publisher's site. If you change the URL in the ad properties, it changes for your click tracker wherever it's implemented.
Comments
Provide relevant notes you have about this click tracker.
Date and time
Click tracker dates only have two functions.
- In reports, you can search for data about click trackers based on their run dates.
- If you're using Floodlight, any associated publisher tags will only be delivered for conversions that occur during the run dates of static click trackers.
Landing page
Choose one of the landing pages specified for this campaign, or choose a custom landing page to enter a new URL.
- For static click trackers, this URL is hard-coded into your tags, so you can't change it without exporting new tags.
- For dynamic click trackers, you can change this at any time.
Select the placements for your ad here. Details about each placement, including its status, the site it will appear on, and its start and end dates, are also provided.
Edit placements assignments
Click Edit placements assignments to assign or unassign items in Campaign Manager 360 from your campaign view, or in your ad properties. Learn more about Edit assignment
Placements are set to Active by default. Use the filter menu to archive placements. When you archive placements, you can no longer assign ads to them, and they are not displayed in your campaign unless they meet your filter criteria. However, existing ads will still serve to these placements if the tags are implemented on a publisher's site.
Enter a suffix to be appended to the landing page URL of this ad. Leave the Inherit URL suffix locked to use whatever suffix is set at the advertiser or campaign level.
There are no creative groups for click trackers because click trackers do not display creatives.
