An impression is counted each time your ad is shown on Google Search, Google Maps, YouTube, or on a Google partner website. Learn more about how to Write an effective ad for Smart campaigns.
Impressions indicate how often your ad is shown to potential customers. Impressions are good for building brand awareness, or helping people recognize and get familiar with your business.
- The more impressions you get, the more likely you’ll get clicks and calls from potential customers through your ad.
- You aren’t charged for impressions.
Impressions details
Along with the number of impressions your campaign gets, you'll also find insights on how your ads are reaching potential customers. You can review the locations of where your ads are shown, the age ranges of people who are shown your ads, or how many times your ads are shown on mobile devices.
For troubleshooting ad impressions issues, refer to How to fix a Google Display Ads campaign not running or low traffic.
