List of advertising codes

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google Ads expects all advertisers to comply with the local laws for any area that their ads target, in addition to its standard Advertising policies. Advertisers are expected to do their own research on the local regulations for any location that their ads target.

Certain locations, industries and trade associations have their own self-regulatory codes for advertising and marketing. You can find a list containing some of these codes here. Advertisers on Google should refer to these codes where relevant.

Location	Advertising code	Officially translated English version	Issuing organization
Australia	Advertising Codes		Australian Ad Standards
Austria	Ethik-Kodex der Österreichischen Werbewirtschaft	Code of Ethics of the Advertising Industry	Österreichischer Werberat
Belgium	Codes/Règles		Jury d’Ethique Publicitaire
Brazil	Código Brasileiro de Autorregulamentação Publicitária	Brazilian Advertising Self-Regulation	CONAR
Bulgaria	Национални Етични Правила За Реклама И Търговска Комуникация В Република България	National Ethical Standards For Advertising And Commercial Communication In The Republic Of Bulgaria	National Council for Self-Regulation (NCSR)
Canada	Canadian Code of Advertising Standards		Ad Standards Canada
Cyprus	Cyprus Advertising Ethics Code (PDF version)		Cyprus Advertising Regulation Organization
Czechia	Rada pro reklamu		Czech Advertising Standards Council (RPR)
Finland	ICC:n markkinointisäännöt	The Council of Ethics in Advertising	The Council of Ethics in Advertising
France	Le Code de l'ARPP	ARPP Recommendations	Autorité de Régulation Professionnelle de la Publicité
Germany	Unfair commercial practices: Wettbewerbszentrale Taste and decency, social responsibility: Deutscher Werberat		German Advertising Standards Council
Greece	Hellenic Code of Advertising and Communication Practice (HCACP)		Advertising Self-Regulation Council (SEE)
Hungary	MAGYAR REKLÁMETIKAI KÓDEX	THE HUNGARIAN CODE OF ADVERTISING ETHICS	Önszabályozó Reklám Testület (ÖRT)
India	Code for Self-Regulation of Advertising Content		Advertising Standards Council of India (ASCI)
Indonesia	Indonesia Advertising Ethics		Indonesian Advertising Council
Ireland	Code of Standards for Advertising and Marketing Communications		Advertising Standards Authority for Ireland (ASAI)
Italy	Il Codice di Autodisciplina della Comunicazione Commerciale.	Code of Marketing Communication Self-Regulation Italy	Istituto dell’autodisciplina pubblicitaria
Latvia	Code of Ethics for Advertising Professionals of Latvia		Latvian Advertising Association
Luxembourg	Code of Practice in Advertising		Commission Luxembourgeoise pour l’Ethique en Publicité (CLEP)
Malaysia	Content Code		The Communications and Multimedia Content Forum of Malaysia
New Zealand	Advertising Codes		New Zealand Advertising Standards Authority
Philippines	ASC CODE OF ETHICS & STANDARD MANUAL OF PROCEDURES		Philippines Ad Standards Council
Poland	Kodeks Etyki Reklamy	Code of ethics in advertising	Rada Reklamy
Portugal	The Auto Regulação Publicitária
Romania	CODUL DE PRACTICĂ ÎN COMUNICAREA COMERCIALĂ		Romanian Advertising Council (RAC)
Russia	Российский Кодекс практики рекламы и маркетинговых коммуникацийКодексы и стандарты		Ассоциация маркетинговой индустрии "Рекламный Совет" (AMI RS)
Serbia	Kodeks Marketinških Komunikacija	ICC ADVERTISING AND MARKETING COMMUNICATIONS CODE	Nacionalna asocijacija za etičke standarde u oglašavanju (NAESO)
Singapore	Code of Advertising Practice		Advertising Standards Authority of Singapore
Slovakia	ETICKÝ KÓDEX REKLAMNEJ PRAXE		Rada Pre Reklamu (RPR)
Slovenia	Slovenian Advertising Codex (Slovenski oglaševalski kodeks)		Slovenian Advertising Chamber (SOZ)
South Korea	Act of Fair Labeling and Advertising	Labeling and Advertising	Korea Fair Trade Commission
Spain	Códigos de Conducta Publicitaria	Codes of Conduct	Autocontrol
Sweden	ICC:S REGLER FÖR REKLAM OCH MARKNADSKOMMUNIKATION	The ICC Advertising and Marketing Communications Code
Switzerland	ICC Kodex zur Werbe und Marketingkommunikation steht für Standards	ICC Advertising and Marketing Communications Code	Swiss Commission for Fairness in Commercial Communication (SLK/CSL)
The Netherlands	Nederlandse Reclame Code	Dutch Advertising Code	Stichting Reclame Code (SRC)
Türkiye	Advertising and Marketing Communication Practice Consolidated ICC Code	Advertising and Marketing Communication Practice Consolidated ICC Code	Reklam Özdenetim Kurulu (RÖK)
United Kingdom	UK Code of Non-broadcast Advertising and Direct & Promotional Marketing		Committee of Advertising Practice (CAP)

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