While Poland has a diverse media landscape, public awareness about press freedom remains low. During the eight years of rule by the Law and Justice party (PiS), the public media were turned into propaganda tools and privately owned media were subject to different forms of pressure. The oppositionâs victory at the end of 2023 offers an opportunity to improve the right to information.
Media landscape
The private media sector is relatively diverse and includes independent media outlets such as the TV channel TVN, the newspaper Gazeta Wyborcza and the news site Onet.pl. The public media, which served as propaganda tools for the former majority in power between 2015 and 2023, have struggled to rebuild their credibility. The energy company Orlen still has a majority stake in the PolskaPress network of local newspapers, which it purchased under the previous government.
Political context
Since a coalition led by Donald Tusk took control of the government early 2024, verbal attacks and SLAPPs against privately owned media outlets by the government have decreased. The public media is now the subject of a political battle between the new government, which is implementing a fragile reform, and the institutions controlled by the previous ruling party, the PiS, which are trying to prevent it from being put in place.
Legal framework
Although the constitution guarantees freedom of the press and the right to information, the former government tried to restrict these rights through specific legislation under pretexts such as combatting the influence of Russian espionage. The current government has continued to restrict media operations on the border with Belarus, where dozens of immigrants, out of the hundreds who tried to enter Poland, died. The National Broadcasting Council, the media regulator, has tried to influence editorial content using the legal pretext concerning the need to protect âreasons of state.â Charges such as âinsultingâ certain state institutions and defamation are still punishable by imprisonment.
Economic context
Public broadcasting is funded by the state, while the privately owned media rely on subscription models, thanks to the relatively large size of the Polish market. Independent media overcame a failed attempt to weaken them by means of a special tax on their advertising revenue. State advertising is allocated without sufficient transparency. State-funded âlocal government newspapersâ often compete with independent media outlets in the advertising market. The channels TVN and Polsat were declared by Donald Tuskâs government as companies of strategic importance in order to protect them from takeovers that could be hostile to the country.
Sociocultural context
The growing polarisation of society has resulted in an increase in verbal attacks against journalists. Conservatives try to discourage journalists from covering LGBTQI+ or gender-related issues, and blasphemy remains punishable by imprisonment. Independent media outlets nonetheless benefit from strong support from a sizeable part of the population that, for example, protested against the broadcasting law concerning foreign ownership in the media, which would have forced the countryâs main television group, TVN, to change ownership. Had the president not vetoed the bill, it could have allowed the previous government to take control of the group.
Safety
After reaching a peak in 2020 during the âwomenâs strike,â the level of violence â coming from both the police and extremist groups opposed to this movement â has decreased. However, the attacks on journalists showed that law enforcement authorities cannot effectively protect them or guarantee their rights during protests. Since the outbreak of the war in Ukraine, journalists reporting on stories relating to Russia have become particularly vulnerable to attacks.