Project Know How

Project Know How allows you to track the origins of images and videos, even if they’ve been printed and captured from physical objects. Adobe’s implementation of Content Credentials is durable because of a combination of secure metadata, invisible watermarking, and fingerprinting technology. This project is an example of how Adobe aims to build trust by transparently showing the content’s origin, whether digital or physical.

Presenter: Shruti Agarwal
Collaborators: Simon Jenni and John Collomosse