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On June 1 2022 I went to Ottawa to testify against Bill C-11 at a parliamentary committee.
This is the bill of the Trudeau government that would put websites like YouTube under the authority of the CRTC, the Canadian media regulator.
It would introduce new nationalistic rules affecting what sort of content gets boosted or buried on this site.
Here is my opening statement.
"Hello friends, my name is J.J. McCullough and I'm a professional YouTuber from New Westminster BC. today I hope to teach the committee about the bast YouTuber community and why so many of us fear bill C-11 a bill we did not ask for do not need threatens that success we've already achieved. My channel subject matter is mostly cultural analysis with a focus on Canadian identity. My video topics have ranged from a biography of Wilford Laurier to the history of potato chips to why different political parties use different colours. My most popular video is about a dairy queen in my community which has been viewed over 8 million times. Professional YouTubers like me earn a living from in-video advertisements with ad revenue generally correlating with the popularity of our videos. A YouTuber's subscriber count can offer a very rough estimate of their channel's potential audience size. My channel recently passed 750000 subscribers in total. My videos have been viewed 230 million times. Now these numbers might sound impressive but I am actually one of this country's mid-level YouTubers at best. According to socialblade.com I am merely the 414th most popular Canadian YouTuber indeed according to Socialblade there are over a hundred Canadian YouTubers with over 3.5 million subscribers and over a billion video views. But popularity at this level isn't necessary for success. My friend Joe Lee is a professional Canadian YouTuber who makes videos about life in Vancouver was recently able to parlay the popularity of his channel into his own clothing line. He has just 156000 subscribers and 12 million views making him the 945th most popular Canadian YouTuber. This should hopefully offer a sense of the size of the YouTuber community as a faction of the Canadian cultural economy. The tremendous success and even worldwide fame of many Canadian YouTubers in the absence of government regulation should invite questions about the necessity of Bill C-11. And unregulated YouTube has been a 17-year experiment and the result has been an explosion of popular Canadian content produced by Canadians of every imaginable demographic. now much of the debate around C-11 has centred on so-called "user-generated content" which is often implied to mean frivolous social media posts but section 4.2 states that government is interested in regulating content that "generates revenues" which describes the sort of videos professional YouTubers create. Regardless it is important to understand that it is simply impossible to regulate a platform like YouTube without also regulating creator content. It's like promising not to regulate books while regulating what can be sold in book stores. Hence section 7 of this bill states that online platforms must "clearly promote and recommend Canadian programming". But what is Canadian programming? We know from the president of television that merely having a work produced by a Canadian is not good enough for the CRTC. the nationality of basically everyone involved from editors to musician to visual effects artists must be factored into a detailed budget is expected and the project's theme and subject matter must be explained the CRTC website features countless form TV producers must fill out in order to get their work certified as officially Canadian and thus worthy of promotion on Canada's heavily regulated airwaves. Most Canadian YouTubers shudder at the thought that this could soon be our fate as well. Given the broad power of the CRTC which bill C-11 expends to include digital platforms, the Canadian YouTuber community is right to worry that the continued success of their channel could soon be dependent on their ability to make content that's Canadian enough to obtain government endorsement. Even more ominously section 9 of this bill says the CRTC can dictate "the proportion of programs to be broadcast that shall be devoted to specific genres on digital platforms". Given that YouTubers make videos of every genre imaginable from fitness to architecture to political commentary, it is frankly terrifying to imagine that government may soon have a hand in determine which genres of video are more worthy of promotion than others. In summary, anyone proud of the tremendous success of Canadian on YouTube should be deeply concerned about the damage bill C-11 could do to their livelihoods. I also worry that the dreams of the next generation of Canadian YouTubers will become less achievable once they're forced to navigate intimidating new regulatory hurdles my generation did not. But most of of all I fear the damage that will be done to Canada's legacy as a global leader of cultural entrepreneurship once our online creators are forced to make narrowly nationalistic content under duress in order to win the favour of a government in denial of what we've accomplished on our own. Thank you."

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