
çæ³ïŒIdeationïŒåŸ¹åºè§£èª¬ïŒèª°ãèŠãªããæ°ããæåº§ããæããäžçãåè§£éããåµé æ§ã®æºæ³
ç»å Žäººç©ïŒ ã¿ããïŒGallupèªå®ã¹ãã¬ã³ã°ã¹ã³ãŒãïŒ ãããªïŒã¢ã·ã¹ã¿ã³ããèªå·±çè§£ãæ·±ãããåŠç¿è ïŒ
ð§ Spotifyã»Appleã»Amazon Musicã§é ä¿¡äžïŒ
ã¯ããã«
ãããªïŒ ã¿ãããããæè¿ãæ°èŠãããžã§ã¯ãã§ã¢ã€ãã¢ãåºãæ©äŒãå¢ãããã§ããããªããªãæ¬æ°ãªã¢ã€ãã¢ãæµ®ãã°ãªããŠæ©ãã§ããŸããåšãã®äººãã¡ãããããšãããã€ãªãããé¢çœããããã£ãŠã²ããããïŒã£ãŠèšã£ãŠããã®ãèŠããšããªãã ãçŠã£ãŠããŸã£ãŠ...ã
ã¿ããïŒ ãããªãããããã¯åªç§ãªäººã»ã©é¥ããããæ©ã¿ã§ãããã§ãå®å¿ããŠãã ãããç§ãã¡ã仿¥æ·±æããã**ãçæ³ïŒIdeationïŒã**ãšããæèœã¯ããŸãã«ãã®ãã²ãããããçã¿åºããšã³ãžã³ã§ããçæ³ã¯ãGallup瀟ãç¹å®ãã34ã®è³è³ªã®äžã§ãæŠç¥çæèåã®é åã«å±ããã¢ã€ãã¢ã«é äºãããæ°ããèŠç¹ãæç€ºããåãæã£ãŠããŸãã
ãããªïŒ æ°ããèŠç¹ã§ãããç§ã¯ã©ã¡ãããšãããšãç®ã®åã®èª²é¡ãã³ãã³ã解決ããæ¹ãåŸæã§...ã
ã¿ããïŒ çæ³ã®æèœãæã€äººã¯ãèŠãç®ã«ã¯å ±éç¹ã®ãªãçŸè±¡ã«ãé¢é£æ§ãèŠåºãããšãã§ãããäŸãããªããå€ç©ºã«èŒããã©ãã©ã®ç¹ïŒåºæ¥äºïŒãã誰ãèŠãããšã®ãªããæ°ããæåº§ããšããŠæãåºããããªããã»ã¹ã«ãæé«ã®åã³ãšãšãã«ã®ãŒãæãããã§ãã
ãããªïŒ ã¢ã€ãã¢ãåºãããšã¯ã¯ã¯ã¯ãããšããæèŠãããã®åµé çãªããã»ã¹ãã®ãã®ããæ¥ãŠãããã§ããããªãã ããå ã®ç»å®¶ã¿ããã§çŽ æµã§ãã
ã¿ããïŒ ãŸãã«ãã®éãããã®æèœããåãªãæãã€ããã§çµãããããæå³çã«æŽ»çšããããšã§ãããªãã®ä»äºããã£ãªã¢ã«å€§ããªé©æ°ããããã**ã匷ã¿ã®è³ç£ã**ãžãšå€ããããšãã§ãããã§ããã
ããããã£ã¹ãããèªã¿è§£ããçæ³ãã®ç䟡
ãããªïŒ 以åã¿ããããã®ããããã£ã¹ãã§ããçæ³ã«ã€ããŠè©³ãã解説ãããŠããŸãããã**ãã€ãªãããã**ãšããè¡åããæ°ãã䟡å€ãçã¿åºããšãã話ããšãŠãå°è±¡çã§ããã
ã¿ããïŒ ã¯ããçæ³ã¯ãåã«ã¢ã€ãã¢ãéç£ããã ãã§ãªããç°ãªãåºæ¥äºã®ã€ãªãããèŠã€ããäžçãæ°ããèŠç¹ã§èª¬æããåããããã§ããããäºäŸã§ã¯ãæ è¡æ¥çã§ãå°åã®æŽå²çãªãç¥ããšãå šãå¥ã®å Žæã§äººæ°ã ã£ãã°ã«ã¡ã€ãã³ããçµã³ã€ããŠã倧ããããã¢ãŒãäŒç»ããåŸèŒ©ãããŸããã
ãããªïŒ ããïŒæŽå²ãšé£ãã€ãªããã ãªããŠãæ®éã¯æãã€ããŸãããããããã¯ãæ°ããèŠç¹ãæµ®ããã§ããã ãšããæèŠããçªç¶ãã®äºã€ã®èŠçŽ ãçµã³ã€ãããšããããšã§ããïŒ
ã¿ããïŒ ããã§ãããã®ãçºæ³ãããããæ°ãã䟡å€ãçã¿åºãèµ·ç¹ãšãªããŸãããçæ³ã®é«ã人ã¯ãé ã®äžã§ããŸãã§é«æ§èœãªåµé åãç¡æèã«åãããŠããŸãã圌ãã«ãšã£ãŠãã¢ã€ãã¢ãèããèšèã§è¡šçŸããããšèªäœããšãã«ã®ãŒæºãšãªããåšãã®äººãã¡ãå æ°ã«ããåãæã£ãŠããŸãã
ãããªïŒ ãã®**ããããšãããã€ãªãããé¢çœãããã**ãšãããçŽæçãªå¥œå¥å¿ããããåŸæ¥ã®èããèŠã驿°ã®ã»ã³ã¹ ã«ç¹ãããã§ããã
è³è³ªã®å šäœå
ãã®è³è³ªã®åŒ·ã¿ïŒæ¬æ°ãªèãæ¹ãšé©æ°ã®ã»ã³ã¹
ã¿ããïŒ çæ³ã®æèœãæã€äººã¯ãè€éãªç¶æ³ãåæ»ããè°è«ã«å¯ŸããŠãæ¬æ°ãªèãæ¹ãšããåã®çªç Žå£ããããããŸãã圌ãã®åŒ·ã¿ã¯ãæçžãå¶éãªãã§ãå¯èœæ§ãæ¢æ±ã§ããç°å¢ã§æå€§åãããŸãã
ãããªïŒ èªç±ã«èããæéãäœå°ãå¿ èŠãªãã§ããã
ã¿ããïŒ ãŸãã«ã圌ããæ°ããã¢ã€ãã¢ã話ããšããããã¯åãªããåãã§ã¯ãªãã人é¡ã«å¥ä»ããçºèŠ ããçŸç¶ãæ¹åããããã®è«çãæ¢æ±ããŠããå Žåãå€ãã®ã§ãããã®è³è³ªãæçãããšãåµé æ§ã磚ãããã®ã€ã³ã¹ãã¬ãŒã·ã§ã³ãèªåãä»ã®äººãè§ŠçºããŠãšãã«ã®ãŒãäžãã圹å²ãšããŠæŽ»çšã§ããŸãã
ãããªïŒ ãªãã»ã©ãã¢ã€ãã¢ãåºãããšã¯ã¯ã¯ã¯ãã ãšãã«ã®ãŒããåšãã®äººã«ãåããŠããããããã§ããã
泚æãã¹ã匱ã¿ã»èœãšã穎ïŒåçªããšäžè²«æ§ã®ç®¡ç
ã¿ããïŒ ã©ããªåŒ·ã¿ã«ããæ³šæãã¹ãåŽé¢**ïŒèœãšã穎ïŒããããŸããçæ³ã®å Žåããã®çºæ³ã®åçªã**ãåšå²ãšã®æ©æŠãçãããšããããŸãã
ãããªïŒ ãã²ããããïŒã ãšèšãããŠãããã®ã€ãªãããèŠããªããšãåšãã¯çœ®ããŠããããæ°æã¡ã«ãªããŸãããã
ã¿ããïŒ ãã®éããæ¬äººã¯**ããžã£ã¹ãã¢ã€ãã£ã¢ãªãã ãã©ã** ãšè»œãèšã£ãã€ããã§ããåãæã¯ãããæ¬æ°ã§ãããã§ããïŒããšãå®è¡ãã¹ãã¿ã¹ã¯ãšããŠåãåã£ãŠããŸããæ··ä¹±ãçããŸãããŸããæ¬¡ã ãšæ°ããã¢ã€ãã¢ã远æ±ããããŸãã以åã®æ±ºå®ãèšç»ãšã®äžè²«æ§ããªããªã£ãŠããã®ã§ã¯ãªãããšãåšå²ã«å¿é ãããŠããŸãããšããããŸãã
ãããªïŒ åžžã«æ°ããäžçãèŠããŠãããããåšãããèŠããš**ãè©±ãæ¬é¡ããéžããŠããŸã£ãŠããã** ããã«èŠããŠããŸããã§ããã
å£ããããèªã¿è§£ãæèãã¿ãŒã³ïŒã€ã³ã¹ãã¬ãŒã·ã§ã³ã®é£é
ã¿ããïŒ çæ³ã®æèãã¿ãŒã³ã¯ãèšèã«åŒ·ãçŸããŸãã
ãããªïŒ ãã€ãªããããããããšãããã€ãªãããé¢çœãããã ãšãã£ãèšèã¯ããŸãã«é ã®äžã§é«éã«è©Šè¡é¯èª€ããŠãã蚌æ ã§ããã
ã¿ããïŒ ã¯ãã圌ãã¯ãããããããšãçã«ããªã£ãŠããããšãç¥ããããšããããŒãºããããäžèŠç¡é¢ä¿ãªèŠçŽ ãã圌ãã®äžã§ã¯åãçè«ãæŠå¿µã«åºã¥ããŠãããšãã**ãã€ãªããã**ãèŠã€ãåºãããšããŸãã
ãããªïŒ æ°ããèŠç¹ãæµ®ããã§ããã ãšæ°ã¥ãç¬éã¯ããŸãã«åµé æ§ãåãç¬éãªãã§ããã
ã¿ããïŒ ããã§ãããããŠãçæ³ã®æèœã¯ãç¥èãæ å ±ãšããã€ã³ããããªãã«ã¯çºæ®ããã«ããåŽé¢ããããŸããããŸããŸãªæ å ±ãçµéšãåã蟌ãããšã§ãç¥èãšç¥èã®éã«æ°ããç«è±ãçãŸããããã«ãã¢ã€ãã¢ãçãŸãããã§ãã圌ãã«ãšã£ãŠãã¢ã€ãã¢ãåºãããšã¯ã¯ã¯ã¯ãã ã®ã¯ãäžçãããé©åã«è§£æããçºèŠãç®æããŠãããããªãã§ããã
è·å Žã»æ¥åžžã§ã®å ·äœäŸ
ã¿ããïŒ çæ³ã®æèœã¯ãç¹ã«åµé æ§ãã€ãããŒã·ã§ã³ãæ±ããããå Žã§ããã®äŸ¡å€ãçºæ®ããŸãã
æ°èŠäºæ¥éçºã®å Žé¢ïŒããããŒã ããåžå Žã®ç«¶åã«åãŠãªãç¶æ³ã§åæ»ããŠããŸãããããã«çæ³ãæã€ã¡ã³ããŒãå ããããæ¢å顧客ã®éå»ã®è³Œå ¥ããŒã¿ãšãSNSã§è©±é¡ã®ãã¬ã³ããã€ãªãããããšææ¡ããã®çµæãèª°ãæ°ã¥ããªãã£ãæ°ããããŒãºãçºèŠããã倧æåã«ã€ãªãããããã¿ã€ãã®éçºãå§ãŸããŸããã
äŒè°ã§ã®è²¢ç®ïŒè°è«ãè çããçãè«ççãªéçã°ãããæ¢ããŠããæãçæ³ã®äººããããããããã®èª²é¡ãæ°ããèŠç¹ãæµ®ããã§ããã ãšæãçŽããšã©ãã ããïŒããšãå šãç°ãªãèŠç¹ãæç€ºããè°è«ã掻æ§åãããŸãã
圹å²ãžã®é 眮ïŒãããããŒãžã£ãŒã¯ãçæ³ãé«ãã¡ã³ããŒããã«ãŒãã£ã³ã¯ãŒã¯ã§ã¯ãªãã顧客ãšå ±æã§ããæçãªã¢ã€ãã¢ãèŠè§£ ãèããããã®ç ç©¶éçºããã¬ã€ã³ã¹ããŒãã³ã°ã»ãã·ã§ã³ ã«ç©æ¥µçã«åå ãããŸãããããã«ãããåœŒã®æèœã掻ãã**ãè©äŸ¡ãããå Žæã**ãäœãããŸããã
ãããªïŒ æ¢åã®æ çµã¿ãå£ããŠãæ°ããå¯èœæ§ã瀺ããŠãããã®ããçæ³ã®åãªãã§ããã
掻çšã®ããã®ãã§ãã¯ãã€ã³ãïŒã¢ã€ãã¢ããååããžç¹ããæè¡
ã¿ããïŒ çæ³ã®æèœãåãªã**ãæ§æ Œèšºæã§çµããã** ç¶æ ããã**ãæŽ»çšããŠææãåºãã**è³ç£ã«ããããã«ã¯ãã¢ã€ãã¢ãšå®è¡ã®ã®ã£ãããåããæè¡ãå¿ èŠã§ãã
ãããªïŒ ãã²ãææ¥ãã詊ããå ·äœçãªäžæ©ãæããŠãã ããã
ã¿ããïŒ ã¯ããç¹ã«ãåšå²ã«ãåçªã ããšæãããªãããã®å·¥å€«ãéèŠã§ãã
ãã¬ã¹ã宣èšã培åºããïŒ ã¢ã€ãã¢ã話ãåã«**ãã¡ãã£ãšããããã¯ãã¬ã¹ãã壿ã¡ã®æéã«ããŸãããïŒããšå®£èšããŸããããããã¯ãã¢ã€ãã¢ãå®è¡ãã¹ãã¿ã¹ã¯ãšããŠã§ã¯ãªããåµé çæèã®æéãšããŠçè§£ããŠãããããã®ã³ãã¥ãã±ãŒã·ã§ã³ã®èšèš**ã§ãã
ããªããã説æããç¿æ £ïŒ æ°ããææ¡ããããšãã¯ããã®èåŸã«ããç®çãæããã«ããããšãããªããªãããã®åé¡ã«å¯Ÿããæ°ããèŠç¹ãæµ®ããã§ããã ãšæããããããšãããªãã®æèã®è«çãèšèã«ããŠãã ãããããã«ãããåšãã¯ããªãã®å€æã®æ£ãããä¿¡é Œããå¯èœæ§ãé«ãŸããŸãã
ã¢ãŠãããããæèããã€ã³ãããïŒ ã¢ãŠãããããªãã®ã€ã³ãããã¯åæ»ããããããŸããæ å ±ãåéã»åžåããããããªãã®ç¥èããæ©æµãåããããšãã§ããå人ãã°ã«ãŒã ãæãåºããæèçã«æ å ±ãå ±æããããã«ããŸãããã
ã¢ã€ãã¢ã®å¯èŠåïŒ å£®å€§ãªã¢ã€ãã¢ã¯ãèšèã ãã§ã¯äŒããã«ããããšããããŸããã¹ã±ãããã¹ãããã远ã£ãã¢ã¯ã·ã§ã³ãã©ã³ãæš¡åã¢ãã«ãªã© ã䜿ã£ãŠå ·äœçã«ç€ºãããšã§ãååã¯ããªãã®æå³ã容æã«çè§£ã§ããŸãã
ãããªïŒ ãã¬ã¹ã宣èšããããå®è·µçã§ãããã¢ã€ãã¢ã®äŸ¡å€ãæå€§åããã«ã¯ãåãæã®å¿ççãªæºåãæŽããããšã倧åã ãšããããŸããã
ãŸãšãïŒã¢ã€ãã¢ããè³ç£ãã«å€ããæªæ¥ãåµé ããã
ãããªïŒ 仿¥ã¯çæ³ã®è³è³ªããç°ãªãç¹ãšç¹ãã€ãªãã誰ãèŠãªãæ°ããæåº§ ãæãåããããŠãã¢ã€ãã¢ãåºãããšã¯ã¯ã¯ã¯ãã åµé æ§ã®æºæ³ã ãšããããšãããããããŸããã
ã¿ããïŒ çŽ æŽãããæ°ã¥ãã§ãããããªãã®**ãæ¬æ°ãªèãæ¹ã**ãšããæèœã¯ãããŒã ãçµç¹ã«ãšã£ãŠèšãç¥ããªã䟡å€ãçã¿åºããŸãã匷ã¿ãšã¯ã**æèœïŒçæ¥ã®æèãã¿ãŒã³ïŒã«ãç¥èãã¹ãã«ãç·Žç¿ãšãããæè³ããããããšã§ãåžžã«å®ç§ã«è¿ãææãåºãèœåã**ãšãªããã®ã§ãã
ã¿ããïŒ ããããå€ãã®æ¹ãã¹ãã¬ã³ã°ã¹ãã¡ã€ã³ããŒã®çµæã**ãç¥ã£ãŠããã ãã** ã®ç¶æ ãã€ãŸã**ãæ§æ Œèšºæã§çµããã** çœ ã«é¥ã£ãŠããŸãããã®å€§åãªçæ³ã®æèœããæŽ»çšããªããã°æºã®åŒãåºãã«ç ã£ããŸãŸãæ©äŒæå€±ãšãªã£ãŠããŸããŸãã
ã¿ããïŒ ç§ãã¡ã¯ãããªãã®çæ³åãšãããªãã®äžäœ1ïœ5äœã®è³è³ª ã**ãæãåãããã**ããšã§ãå¯äžç¡äºã®ã匷ã¿è³ç£ããçºèŠãããããå ·äœçãªãã£ãªã¢ã®ææã«å€ããããŒããããïŒè¡åèšç»ïŒ ãèšèšãããµããŒããããŠããŸãããã®ããã»ã¹ãéããŠãã¢ã€ãã¢ãåºãç¶ããããšèªäœããããªãã®äººçãåãã匷åãªãšã³ãžã³ã«ãªããŸãã
ã¿ããïŒ ãããæ¹ããŠèããŠã¿ãŠãã ãããããªããæè¿ããããšãããã€ãªãããé¢çœããããããªãããšæãããäžèŠãã©ãã©ãªäºã€ã®ããšã¯äœã§ãããïŒ
ãã®ã¢ã€ãã¢ã®çš®ããããªãã®ãã£ãªã¢ãè±ãã«ãã**ã匷ã¿ã®è³ç£ããžãšç¢ºå®ã«è²ãŠãŠããããã«ããŸãã¯ã匷ã¿ã®è³ç£åã**ç¡æãŠã§ãããŒã§ãããªãã ãã®æèœã®å°å³ãåºããŠã¿ãŸãããïŒ
ããããªãããèªåã®ãåã¡ãã¿ãŒã³ãããŸã æ¢ããŠãããªã
ç®æšå¿åã®ãããªè³è³ªã¯ãããªãã®TOP5ã®äžéšã«ãããŸããã
èªåã®æã€å
š34è³è³ªãç¥ãããã®çµã¿åããïŒåŒ·ã¿ã®è³ç£ïŒãã©ã掻ããã°ãããè¿·ã£ãŠãã20ã40代ã®ããžãã¹ããŒãœã³ã®ããªããžã
ãŸãã¯ãå
šè³è³ªã®æŠèŠãçè§£ããèªå·±çè§£ãæ·±ããŸãããã
â
匷ã¿å
š34è³è³ªå€§å
šã¯ãã¡ããã
ãããŠããç¥ã£ãŠããã ããã§çµãããããããªãã®æèœãå¯äžç¡äºã®**ã匷ã¿ã®è³ç£ã**ãšããŠãã£ãªã¢ã«æŽ»ãããŸãããïŒ
ç§ãGallupèªå®ã¹ãã¬ã³ã°ã¹ã³ãŒãã®ã¿ããããAIãæŽ»çšããç¬èªã®ã¡ãœããã§ãããªãã®åŒ·ã¿ã®æãåãããå
·äœçã«èšèªåããè¡åèšç»ãŸã§èœãšã蟌ãããŒãããããæäŸããŸãã
ãã®æ©äŒã«ãããªãã®æèœã確å®ã«ãææãã«å€ããããã®æåã®äžæ©ãèžã¿åºããŸãããã
â
ã匷ã¿ã®è³ç£åãç¡æãŠã§ãããŒã«ä»ããåå ïŒ