
ã¡ãã£ãšã ãããžãã¹ã«åœ¹ç«ã€ãã¬ãŒã ã¯ãŒã¯æè No.8ð
ä»åã玹ä»ããã®ã¯ãSWOTåæãã§ãïŒ
SWOTãšã¯ãSWOTåæãšãåŒã°ããå éšç°å¢ãšå€éšç°å¢ãèæ ®ããŠäºæ¥æŠç¥ãç«ãŠããã ã®ããžãã¹ãã¬ãŒã ã¯ãŒã¯ã§ãã
æãããããžãã¹æŠç¥ã®ã¡ãœããã®äžã§æãç¥ãããŠããããžãã¬ãªã®ã§ã¯ãªãã§ããããïŒïŒð
課é¡è§£æ±ºåãããã«é«ããããã«ð¥
ãã®ã·ãªãŒãºã§ã¯ãçµå¶èª²é¡ãæ¥åã»äººæã«å¯Ÿãã課é¡è§£æ±ºã«åããŠæŽ»çšã§ããããã¬ãŒã ã¯ãŒã¯ãã«ã€ããŠçè§£ãæ·±ããŠããã ããå
容ããšæããŸãð
ãã¬ãŒã ã¯ãŒã¯ã¯ãæŠç¥ãåæãæ§æ³ã®ããã®æèã®æ çµã¿ããšããæå³ã§ãããèªç€Ÿãæ±ããŠããçµå¶èª²é¡ãæ¹åã»è§£æ¶ããããžãã¹ã®å¹çæ§ãé«ããŠãããæèããŒã«ã§ãããšç§ã¯æããŸãâš
課é¡ãæŽçããæåã®è§£æ±ºçãåŸãããã®æé ãæ§ã
ãªæ¹æ³ã§ã¢ãããŒãããŠããããã«ã¯ããã¬ãŒã ã¯ãŒã¯ããšããåºç€ãã€ã³ãããããŠããããšã倧åã§ã¯ãªãã§ããããïŒïŒ
å人ã®èª²é¡è§£æ±ºåãé«ããããšã¯ãåäººã®æé·ãä»äºã®éè¡ã«ãããŠéåžžã«éèŠã§ãã
以äžã¯ããã®å€§åãã瀺ã3ã€ã®ãã€ã³ãã§ãã
èªå·±æé·ãšãã£ãªã¢ã®é²å±:
課é¡è§£æ±ºåãé«ããããšã¯ãæ°ããã¹ãã«ã®ç¿åŸãç¥èã®æ¡å ãä¿é²ããŸãã課é¡ã«åãçµãäžã§çµéšãç©ã¿ãèªåã®éçãè¶ ããããšã§æé·ãçãŸããŸãã
課é¡è§£æ±ºåãåäžãããšãé£ããç¶æ³ã«ãååããªæ 床ã§åãçµãããšãã§ãããã®çµæãšããŠä»äºããããžã§ã¯ãã§ã®ææãåäžãããã£ãªã¢ã«ãããŠãåé²ããèŠå ãšãªããŸãã
广çãªæææ±ºå®ãšåé¡è§£æ±º:
課é¡è§£æ±ºåãé«ããããšã¯ãè€éãªåé¡ã«å¯ŸããŠå¹æçãªæææ±ºå®ãäžãã¹ãã«ãåäžãããŸããåé¡ãå·éã«åæããé©åãªè§£æ±ºçãèŠã€ãåºãåã¯ãããžãã¹ãæ¥åžžç掻ã«ãããŠéåžžã«éèŠã§ãã
è€éãªèª²é¡ã«å¯ŸåŠããèœåããããšãèªåã®ä»äºããããžã§ã¯ãã«ãããŠè¿ éã§çç¢ºãªæææ±ºå®ãã§ããçµæãšããŠçç£æ§ãåäžããŸãã
ã¹ãã¬ã¹ç®¡çãšææ¬çãªæ¹å:
課é¡è§£æ±ºåãé«ãŸããšãåé¡ã«å¯ŸããŠå·éãªå¯ŸåŠãå¯èœã«ãªããŸããããã«ãããã¹ãã¬ã¹ããã¬ãã·ã£ãŒã«å¯ŸåŠããèœåãåäžããããå¥åº·çã§æç¶å¯èœãªåãæ¹ãã§ããŸãã
課é¡è§£æ±ºåããããšãåé¡ã®æ ¹æ¬åå ãèŠã€ãåºãã解決çãç·Žãèœåã匷åãããŸããããã«ããã衚é¢çãªåé¡ã ãã§ãªããæ ¹æ¬çãªæ¹åãå¯èœã«ãªããŸãã
ãããã®ãã€ã³ããããåããããã«ã課é¡è§£æ±ºåã®åäžã¯å人ã®ã¹ãã«ãçæŽ»å
šè¬ã«ãããŠå€§ãã«åœ±é¿ãäžããèŠçŽ ã§ãããåäººã®æé·ãšå¹žçŠã«å¯äžããŸãã
ãã®ãããªããšãèžãŸããŠããããã瀟äŒäººã«ãªãç«å ŽãšããŠãä»ã®ãã¡ããèãã®åŒãåºããå¢ããããšã課é¡è§£æ±ºæèã®ã¬ãã«ãé«ããŠãããããªãšæããŸãð
ååã®ã埩ç¿ãð
SWOTåæã®åºç€ð
SWOTåæã¯ãçµç¹ããããžã§ã¯ãã®æŠç¥çãªç¶æ³ãçè§£ããæ¹éãçå®ããããã®ããŒã«ã®äžã€ã§ãã
SWOTã¯StrengthsïŒåŒ·ã¿ïŒãWeaknessesïŒåŒ±ã¿ïŒãOpportunitiesïŒæ©äŒïŒãThreatsïŒè
åšïŒã®é æåãåããããããã®èŠçŽ ã«çŠç¹ãåœãŠãŠããŸãã
以äžã«ãSWOTåæã®åèŠçŽ ã«ã€ããŠèª¬æããŸãïŒ
Strengths (匷ã¿):
çµç¹ããããžã§ã¯ããæã£ãŠãã匷ã¿ãå©ç¹ãç¹å®ããŸããããã«ã¯ãåªãã補åããµãŒãã¹ãç¬èªã®æè¡ã匷åãªãã©ã³ããåªããåŸæ¥å¡ã匷åãªè²¡åç¶æ³ãªã©ãå«ãŸããŸãã
Weaknesses (匱ã¿):
çµç¹ããããžã§ã¯ããæ±ãã課é¡ãäžå©ãªèŠå ãç¹å®ããŸããããã«ã¯ã補åã®äžè¶³ç¹ãçµç¹ã®å éšããã»ã¹ã®èª²é¡ãã¹ãã«ãè³æºã®äžè¶³ãªã©ãå«ãŸããŸãã
Opportunities (æ©äŒ):
å€éšç°å¢ã§å©çšã§ããå¯èœæ§ã®ããæ©äŒãç¹å®ããŸããããã«ã¯åžå Žã®æé·ãæ°ããæè¡ã®å°å ¥ãç«¶åä»ç€Ÿã®åŒ±ã¿ãæ°ãã顧客ã»ã°ã¡ã³ãã®ç¹å®ãªã©ãå«ãŸããŸãã
Threats (è åš):
å€éšç°å¢ã§çµç¹ããããžã§ã¯ãã«å¯Ÿããæœåšçãªè åšãç¹å®ããŸããããã«ã¯ç«¶åä»ç€Ÿã®åŒ·ã¿ãåžå Žã®å€åãæ³èŠå¶ã®å€æŽãæ°ããªç«¶åè ã®åå ¥ãªã©ãå«ãŸããŸãã
SWOTåæã®æé ð
以äžã§ã¯ãç°¡åã«SWOTåæã«ã€ããŠèª¬æããŸãïŒ
æ å ±åé: çµç¹ããããžã§ã¯ãã«é¢ããæ å ±ãåéããå éšããã³å€éšã®èŠå ãçè§£ããŸãã
SWOTè¡åã®äœæ: åéããæ å ±ãããšã«ãStrengthsãWeaknessesãOpportunitiesãThreatsããããã®é ç®ãæŽçããSWOTè¡åãäœæããŸãã
èŠå ã®éèŠæ§ã®è©äŸ¡: åèŠå ã®éèŠæ§ãè©äŸ¡ããéèŠãªèŠå ã«åªå é äœãã€ããŸãã
æŠç¥ã®çå®: SWOTåæã®çµæãããšã«ãçµç¹ããããžã§ã¯ãã®æ¹éãæŠç¥ãçå®ããŸããStrengthsãæŽ»ããæŠç¥ãWeaknessesãå æããæŠç¥ãOpportunitiesãæŽ»çšããæŠç¥ãThreatsã«å¯ŸåŠããæŠç¥ãèããŸãã
SWOTåæã¯ãããžãã¹æŠç¥ãããŒã±ãã£ã³ã°ãã©ã³ã®çå®ããããžã§ã¯ã管çãçµç¹æ¹åãªã©ãããŸããŸãªç¶æ³ã§å©çšãããæçšãªããŒã«ã§ãã
ã¯ãã¹SWOTåæïŒCross SWOT AnalysisïŒð¥
ã¯ãã¹SWOTåæïŒCross SWOT AnalysisïŒã¯ãéåžžã®SWOTåæãæ¡åŒµããç°ãªãçµç¹ããããžã§ã¯ãããŸãã¯èŠçŽ å士ã®çžäºäœçšãé¢ä¿ãè©äŸ¡ããææ³ã§ãã
ããã¯ãç°ãªãçµç¹ããããžã§ã¯ãã飿ºããŠåãçµãå Žåããè€æ°ã®èŠçŽ ãçžäºã«åœ±é¿ãäžããå Žåã«ç¹ã«æçšã§ãã以äžã¯ãã¯ãã¹SWOTåæã®æé ã§ãïŒ
æ å ±åé:
åçµç¹ããããžã§ã¯ãã«é¢ããæ å ±ãåéããéåžžã®SWOTåæã宿œããŸããããããã®çµç¹ãèŠçŽ ã«ãããŠãStrengthsãWeaknessesãOpportunitiesãThreatsãæç¢ºã«ææ¡ããŸãã
çžäºäœçšã®ç¹å®:
ç°ãªãçµç¹ããããžã§ã¯ããã©ã®ããã«é£æºããçžäºäœçšããããç¹å®ããŸããããã«ã¯å ±éã®ç®æšãå©å®³é¢ä¿ãè³æºã®å ±æããªã¹ã¯ã®å ±æãªã©ãå«ãŸããŸãã
çžäºäœçšã®åœ±é¿è©äŸ¡:
åçµç¹ããããžã§ã¯ãã®SWOTèŠå ãçžäºã«ã©ã®ããã«åœ±é¿ãåãããè©äŸ¡ããŸããäŸãã°ãäžæ¹ã®çµç¹ã®Opportunityã仿¹ã®Strengthã«ã©ã®ããã«é£åããããèããŸãã
æŠç¥ã®çµ±å:
çžäºäœçšã®è©äŸ¡ãããšã«ãç°ãªãèŠçŽ å士ãååããŠæå€§ã®å¹æãçºæ®ã§ãããããªçµ±åçãªæŠç¥ãçå®ããŸããç°ãªãçµç¹ããããžã§ã¯ãã®å©ç¹ãæå€§éã«æŽ»ããæ¹æ³ãæ€èšããŸãã
ãªã¹ã¯ãããžã¡ã³ã:
çžäºäœçšã«ãããªã¹ã¯ãèæ ®ããç°ãªãçµç¹ããããžã§ã¯ããçŽé¢ããå¯èœæ§ã®ããåé¡ã«å¯ŸåŠããæŠç¥ãæ€èšããŸããããã«ã¯ã飿ºã«é¢ããã³ãã¥ãã±ãŒã·ã§ã³ããªãœãŒã¹ã®èª¿æŽãªã©ãå«ãŸããŸãã
ã¯ãã¹SWOTåæã¯ãç°ãªãçµç¹ããããžã§ã¯ããååããŠåãçµãå Žåã«ãå
šäœãšããŠã®æŠç¥ãæŽç·Žãããçžäºã®å©ç¹ãæå€§éã«åŒãåºãã®ã«åœ¹ç«ã¡ãŸãã
ãã®ææ³ã¯ã飿ºãããŒãããŒã·ãããéèŠãªããžãã¹ããããžã§ã¯ãç°å¢ã§ãã广ãçºæ®ããã®ã§ã¯ãªãã§ããããïŒ
ããŒã±ãã£ã³ã°ãåºç€çãªæ
å ±æŽçã«äœ¿ããããã¬ãŒã ã¯ãŒã¯ã§ããð
ãã¬ãŒã ã¯ãŒã¯ãæå¹ã«æŽ»çšããããã«ð
ç§ãèããããã¬ãŒã ã¯ãŒã¯ã掻çšããããšã®ã¡ãªãããã¯4ã€ã«ãŸãšãããããšæããŸãð
ãã¬ãŒã ã¯ãŒã¯ã掻çšããŠæèããããšã«ã¯ã以äžã®ãããªã¡ãªããããããŸãã
æ§é åãããã¢ãããŒã: ãã¬ãŒã ã¯ãŒã¯ã¯äžè¬çãªåé¡ãã¿ã¹ã¯ã«å¯Ÿããæ§é ãæäŸããŸããããã«ãããæèããã»ã¹ãæŽçãããè€éãªåé¡ã«å¯ŸããŠãæ§é çãªã¢ãããŒããå¯èœã«ãªããŸããæ§é åãããæèã¯ãåé¡è§£æ±ºãæææ±ºå®ãè¿ éãã€å¹æçã«è¡ãã®ã«åœ¹ç«ã¡ãŸãã
å ±éã®èšèªã®ç¢ºç«: ãã¬ãŒã ã¯ãŒã¯ã¯å ±éã®æŠå¿µãçšèªãæäŸããããšããããããã«ãããããžã§ã¯ãããŒã ãã³ãã¥ãã±ãŒã·ã§ã³ãåæ»ã«ãªããŸããå ±éã®èšèªãæã€ããšã§ãã¡ã³ããŒéã§ã®çè§£ãæ·±ãŸããã³ã©ãã¬ãŒã·ã§ã³ã容æã«ãªããŸãã
åå©çšå¯èœãªãã¿ãŒã³ã®æŽ»çš: ãã¬ãŒã ã¯ãŒã¯ã¯ãã¹ããã©ã¯ãã£ã¹ããã¶ã€ã³ãã¿ãŒã³ãæäŸããããšããããããã«åºã¥ããŠã³ãŒããã¢ãŒããã¯ãã£ãæ§ç¯ããããšãã§ããŸããåå©çšå¯èœãªãã¿ãŒã³ã®æŽ»çšã«ãããéçºããã»ã¹ãè¿ éåããã³ãŒãã®å質ãåäžããŸãã
åé¡è§£æ±ºã®è¿ éå: ãã¬ãŒã ã¯ãŒã¯ã¯ç¹å®ã®åé¡ãæ¥åã«å¯Ÿãã解決çãæäŸããŠããããããããæŽ»çšããããšã§åé¡è§£æ±ºãè¿ éåããŸããæ¢åã®ãã¬ãŒã ã¯ãŒã¯ã䜿çšããããšã§ãåé¡ã«å¯Ÿããæé©ãªã¢ãããŒããèŠã€ããæéãççž®ãããããžã§ã¯ãã®é²æãå éãããããšãã§ããŸãã
ããããªããããã¬ãŒã ã¯ãŒã¯ã䜿ãéã®æ³šæç¹ãåæ§ã«ååšããŸãð
以äžã¯ãèæ
®ãã¹ãéèŠãªç¹ã§ãããšèããŸãð
ç®çãæç¢ºã«ãã: ãã¬ãŒã ã¯ãŒã¯ã¯ç¹å®ã®ç®çãåé¡ã«å¯Ÿãã解決çãæäŸããããããŸãåãã«è§£æ±ºããããšããŠããåé¡ãéæããããšããŠããç®æšãæç¢ºã«ããŸããããç®çãã¯ã£ããããŠããªããšãé©åãªãã¬ãŒã ã¯ãŒã¯ã®éžæãé£ãããªããŸãã
é©åãªãã¬ãŒã ã¯ãŒã¯ã®éžæ: ãããžã§ã¯ãã®æ§è³ªãèŠä»¶ã«åºã¥ããŠãé©åãªãã¬ãŒã ã¯ãŒã¯ãéžæããããšãéèŠã§ããéžæè¢ãå€ãå Žåãããããã®ç¹åŸŽãã¡ãªããããã¡ãªãããæ¯èŒæ€èšãããããžã§ã¯ãã«æé©ãªãã®ãèŠæ¥µããŸãããã
æè»æ§ãä¿ã€: ãã¬ãŒã ã¯ãŒã¯ã䜿çšããããšã§ãäžéšã®æ±ºå®ãæ§é ãå¶çŽãããããšããããŸããããããæè»æ§ãä¿ã€ããšãéèŠã§ãããããžã§ã¯ãã®é²è¡ãèŠä»¶ã®å€æŽã«æè»ã«å¯Ÿå¿ã§ããããã«ããã¬ãŒã ã¯ãŒã¯ãé©åã«æŽ»çšããå¿ èŠã«å¿ããŠæ¡åŒµãã«ã¹ã¿ãã€ãºãæ€èšããŸãããã
ãã®ããã«ããã¬ãŒã ã¯ãŒã¯ãã¯ãããŸã§ãåºç€çãªäœçœ®ã¥ãã§ãããããããå°ãåºããçããå
šãŠã§ãããšããããšã¯ãããŸããâŠ
äœãã倧åãªããšã¯ããã¬ãŒã ã¯ãŒã¯ãããŒã¹ã«ãã€ã€ããèªãã®é ã§èããããšã«ãããŸãâš
ãã®ãããªããšã念é ã«ãããŠãèªåèªèº«ã®èª²é¡è§£æ±ºåãé«ããŠããããšæããŸãïŒ
ãããããã¬ãžã³ã®ã玹ä»ð
ä»åŸãããã«ã³ã³ãã³ããæ¡å
ã§ããããã«åªããŠåããŸãã®ã§
äœåãããããé¡ãç³ãäžããŸãð
æåŸãŸã§ãæèªããã ãèª ã«æé£ãããããŸãð
æåŸãŸã§ãæèªããã ããå¿ããæè¬ç³ãäžããŸãâš
äœãã質åãçåãããããŸãããããã€ã§ããæ°è»œã«ãç¥ãããã ããã
ãããŸã§ãç§ã®èŠè§£ãæã£ãããšã
ãŸãšããããŠããã ããŠãŸãã
ãã®ç¹ã«é¢ããŸããŠããäºæ¿ãã ããð
ä»åŸãã圹ã«ç«ãŠãæ å ±ãæäŸã§ããããåªããŠãŸãããŸãã®ã§ãäœåãããããé¡ãããããŸãð