Build with Luma APIs

State-of-the-art image and video generation APIs for creative products, workflows, and production pipelines.

Partners building with our API

  • Freepik
  • Envato
  • Fal
  • Comfy
  • Flora
  • Runware
  • Krea
  • Lovart
  • Weavy
  • Freepik
  • Envato
  • Fal
  • Comfy
  • Flora
  • Runware
  • Krea
  • Lovart
  • Weavy
  • Freepik
  • Envato
  • Fal
  • Comfy
  • Flora
  • Runware
  • Krea
  • Lovart
  • Weavy
Video Generation

Build with Ray3.2

The Ray3.2 API exposes the full control surface. Cinema-grade output, ready to drop into the pipelines you already run.

Direct the cut, frame by frame.

Multi-Keyframe lets you set up to 16 keyframes inside a single clip. Direct what changes and what holds, beat by beat. Sequence-level control, exposed at the API.

Scale one shoot into every variant.

Reframe handles the backdrop. V2V handles the SKU. HDR Generation and EXR Export handle the mood. One brand system, every market, every format, generated consistently through a single API.

Build cinema into your pipeline.

1080p output across the model. V2V at up to 20 seconds. Native HDR Generation and 16-bit EXR Export so AI work composites alongside live-action plates in your users' Resolve or Nuke.

Image Generation

Build with Uni-1.1

Half the price. Half the latency. First-pass success.

Brand as infrastructure

Brand systems that update across products, pages, and campaigns at once. Messy or chained prompts work natively. No middleware or prompt engineering required.

Scale across your pipeline

Generate across markets, every shot on brand. Less than half the cost means volume math finally works. Free tiers become viable. Fewer retries compound the savings.

Two endpoints. Full intent.

One reasoning endpoint. One generation endpoint. The model thinks before it ships, so the first pass is usually the right one.

Multi-Model Workflows

Better Together

Use Uni-1 for image generation and Ray3.2 for ai video generation to create richer multimodal creative workflows with greater consistency and control.

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Plans

Build it. Scale it.

Build

Pay per image. No commitment.
Ideal for prototyping and early production.

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Prices are approximate and based on billing tokens.
No minimum commitment.
Rate limits apply, no latency SLA.
Scale

Dedicated capacity with guaranteed throughput and latency.
Built for production workloads at scale.

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1 unit = 1 request per minute (Base) or 0.4 RPM (Max).
Minimum 4 units.
Includes SLA, moderation, and prompt enhancement.
No-train guarantee.

Cost Breakdown

Pay per video. No commitment. Ideal for prototyping and early production.

Task
540p
720p
1080p
T2V/I2V (5s)
$0.15
$0.30
$1.20
T2V/I2V (10s)
$0.45
$0.90
$3.60
V2V (5s)
$0.72
$1.44
$2.16
V2V (10s)
$1.08
$2.16
$4.32
Reframe (per second)
$0.06
$0.12
$0.36
  • Prices shown are SDR output
  • HDR output is 2× SDR pricing
  • HDR + EXR output is 3× SDR pricing
  • No minimum commitment
  • Rate limits apply, no latency SLA

API FAQs

Stop generating. Start shipping.