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Apple Inc. (AAPL)

310.34 +0.99 (+0.32%)
At close: 4:00:01 PM EDT
310.50 +0.16 (+0.05%)
After hours: 7:43:48 PM EDT
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What's happening with AAPL?

52m ago
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Apple reported record Q2 earnings with $109.4 billion in revenue, driven by strong iPhone and services sales. Meanwhile, Google plans to shift Pixel manufacturing out of China, impacting competitive dynamics in the tech sector.

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  • Previous Close 309.35
  • Open 311.47
  • Bid 312.68 x 200
  • Ask 311.97 x 400
  • Day's Range 309.97 - 313.36
  • 52 Week Range 224.69 - 344.57
  • Volume 34,379,936
  • Avg. Volume 56,647,277
  • Market Cap (intraday) 4.529T
  • Beta (5Y Monthly) 1.09
  • PE Ratio (TTM) 35.59
  • EPS (TTM) 8.72
  • Earnings Date (est.) Oct 29, 2026
  • Forward Dividend & Yield 1.08 (0.35%)
  • Ex-Dividend Date Aug 10, 2026
  • 1y Target Est 324.45

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

www.apple.com

150,000

Full Time Employees

September 27

Fiscal Year Ends

Performance Overview

Trailing total returns as of 8/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

AAPL
14.47%
S&P 500 (^GSPC)
11.79%

1-Year Return

AAPL
36.76%
S&P 500 (^GSPC)
18.34%

3-Year Return

AAPL
78.33%
S&P 500 (^GSPC)
74.87%

5-Year Return

AAPL
112.66%
S&P 500 (^GSPC)
70.59%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 111.18B
Earnings 29.58B
Profit Margin 26.60%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

0
50B
100B
25.0%
26.0%
27.0%
28.0%
29.0%
 

Analyst Insights

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Top Analyst

Wedbush
71/100
Latest Rating
Outperform
 

Analyst Price Targets

215.00 Low
324.45 Average
310.34 Current
400.00 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 8/10/2026
Analyst Jefferies
Rating Action Downgrade
Rating Underperform
Price Action Lowers
Price Target 285.56 -> 263.66
 

Statistics

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Valuation Measures

Annual
As of 8/21/2026
  • Market Cap

    4.51T

  • Enterprise Value

    4.54T

  • Trailing P/E

    35.48

  • Forward P/E

    32.47

  • PEG Ratio (5yr expected)

    2.49

  • Price/Sales (ttm)

    9.79

  • Price/Book (mrq)

    41.99

  • Enterprise Value/Revenue

    9.72

  • Enterprise Value/EBITDA

    27.01

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    27.62%

  • Return on Assets (ttm)

    27.08%

  • Return on Equity (ttm)

    148.75%

  • Revenue (ttm)

    466.82B

  • Net Income Avi to Common (ttm)

    128.93B

  • Diluted EPS (ttm)

    8.72

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    62.4B

  • Total Debt/Equity (mrq)

    78.44%

  • Levered Free Cash Flow (ttm)

    107.72B

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Company Insights

Fair Value

310.34 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports

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  • Value Stocks Surge

    We have three strategic asset-allocation models, targeting three risk-tolerance: Conservative, Growth, and Aggressive. We make tactical adjustments to the models based on our outlooks for the various segments of the capital markets. Performance matters, and we monitor it closely. Through July, stocks have taken the performance lead over bonds as long-term interest rates have risen to five-year highs. From an asset-allocation standpoint, our Stock-Bond Barometer model still sees both asset classes near fair value, so portfolio weights ultimately will depend on strategic goals. We are market-weight on large-cap stocks at this stage of the market cycle. We favor large-caps for growth exposure and financial strength, as well as exposure to the IT sector. Small- and mid-caps offer better valuation. Our recommended exposure to small- and mid-caps is 12%-15% of equity allocation. One of the market surprises in recent quarters has been the performance of global stocks, which turned in impressive results last year and have been solid in 2026. We expect that the long-term trend favoring U.S. stocks ultimately will be re-established, given volatile global conditions. That said, international stocks still offer favorable near-term valuations, and we target 15%-20% of equity exposure to the group. In terms of growth and value, we anticipate that growth, led by the IT sector, will top returns from value over the longer term, led by Energy, Real Estate, and Materials, due to favorable secular and demographic trends. Value has taken the lead in 2026, after lagging for the past five years, and appears well-positioned for performance in the near term with longer-term interest rates at elevated levels.

     
  • Apple Earnings: Supply and Memory Cloud an Illustrious Demand Picture

    Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone accounts for the majority of the firm's sales, and Apple’s other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.

    Rating
    Price Target
     
  • Reiterating target price of $375

    Apple manufactures smartphones, tablets, PCs, software, and peripherals for a worldwide customer base. Its products include Mac desktop and mobile PCs, iPhone, iPad, Apple Watch, and various consumer products, including Air Pods, Beats headphones, and Apple TV. Apple services include App Store, iTunes, iCloud, Apple TV+, Apple Arcade, Apple Music, Apple Pay, and more.

    Rating
    Price Target
     
  • We've seen some typical FOMC price action! Since the market was thumped after

    We've seen some typical FOMC price action! Since the market was thumped after the Fed decision on Wednesday, the gears (historically) were likely to reverse on Thursday. Still, it REALLY didn't feel like that was going to happen this time after stocks fully tanked following a very confusing press conference by Fed Chairman Warsh. The media pressed and pressed about the 'no hike despite continued elevated inflation' but got little if anything back. We are told that that is the new norm, so get used to it. Economists and Fed junkies will now have to get down and dirty, as they should have been doing all along, and do their own work rather than just parroting what the Fed spoon feeds them. Imagine if corporations (and there has been talk of this) were no longer required to report results every quarter. The analyst community would have to go back to 'kicking the tires' as was common decades ago. Where's Benjamin Graham and Warren Buffett when you need them? The S&P 500 (SPX) surged 1.7% on Thursday and the QQQ ripped higher by 3.3%, reversing Wednesdays' carnage. After breaking down from its triangle, the SPX rallied back in what looks like a false breakdown. The QQQ stalled out at its recent breakdown level of 685. The ETF has plenty of chart and moving-average resistance overhead, so a 'V' bottom is unlikely. The damage to many tech charts is extensive -- and generally that takes time to repair. Yet despite the carnage in many semi names and the inconsistent performance of the Mag 7 stocks, the S&P 500 remains in the middle of a three-month trading range, with little if any technical damage.

     

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