Jugate

A jugate consists of two portraits side by side to suggest, to the viewer, the closeness of each to the other.^[1]

Etymology

The word comes from the Latin, jugatus, meaning joined or overlapping.

Use

On coins, it is commonly used for married couples, brothers, a father and son, or ruler and divinity. Jugates are most often seen on pin-back buttons, but may also be seen on medals, posters or other campaign items.^[2]^: 175 If a third figure appears on the item, it is called a trigate.

Political use

In political contexts, it refers to the pairing of candidates with an emphasis on their joint candidacy and collaboration on campaign ideas. Often this would be a presidential and vice presidential candidates, although sometimes a state or local candidate is included with a presidential candidate. Voters may be better able to connect with and see the candidates as a coherent team thanks to these pictures. Campaign posters, banners, and other promotional items featuring candidates collectively was a method of reinforcing the notion of a cohesive leadership.^[3]^{[failed verification]}