1688平台拍立淘API新功能解析：通过图片搜索商品，实现快速定位、精准匹配，提升购物体验

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原创最新推荐文章于 2025-08-01 10:43:13 发布 2.3k 阅读 AI 写同款· GEO 优化 ›

按图搜索拍立淘的详细介绍——API接口按图搜索拍立淘是一种基于图像识别技术的搜索功能，广泛应用于电商平台、购物应用以及图像搜索等领域。阅读详情

随着互联网技术的不断发展，电子商务领域也在不断创新与变革。1688平台作为国内领先的B2B电商平台，始终致力于提升用户体验，优化购物流程。近期，1688平台推出了拍立淘API新功能，通过图片搜索商品的方式，实现了快速定位、精准匹配，极大地提升了购物体验。本文将对这一新功能进行详细解析。

一、拍立淘API新功能概述

拍立淘API是1688平台推出的一项基于图片搜索的商品搜索功能。该功能通过识别用户上传的图片，从海量商品库中快速定位并返回与图片相似的商品信息。用户无需输入繁琐的文字描述，只需上传一张图片，即可轻松找到心仪的商品。

item_search_img-按图搜索1688商品（拍立淘） [查看演示] API测试工具 注册开通

1688.item_search_img

公共参数

名称	类型	必须	描述
key	String	是	调用key（必须以GET方式拼接在URL中）
secret	String	是	调用密钥
api_name	String	是	API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等]
cache	String	否	[yes,no]默认yes，将调用缓存的数据，速度比较快
result_type	String	否	[json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读
lang	String	否	[cn,en,ru]翻译语言，默认cn简体中文
version	String	否	API版本

请求参数

请求参数：imgid=http://g-search3.alicdn.com/img/bao/uploaded/i4/O1CN01IDpcD81zHbpHs1YgT_!!2200811456689.jpg

参数说明：imgid:图片地址（使用淘宝upload_img接口上传图片，返回图片地址）
如:https://img.alicdn.com/imgextra/i3/15353738/TB2HDHAqN9YBuNjy0FfXXXIsVXa_!!15353738-0-beehive-scenes.jpg

二、新功能特点

快速定位：拍立淘API采用先进的图像识别技术，能够在短时间内完成图片的识别和搜索。用户上传图片后，系统迅速返回相关商品信息，大大缩短了搜索时间。
精准匹配：该功能具备高度精准的匹配能力，能够准确识别图片中的商品特征，从而返回最符合用户需求的商品信息。这有助于用户快速找到满意的商品，提高购物效率。
丰富的商品库：1688平台拥有庞大的商品库，涵盖了众多品类和品牌。拍立淘API能够充分利用这一优势，为用户提供更多样化的商品选择。

三、新功能对购物体验的提升

简化搜索流程：传统的商品搜索需要用户输入关键词进行搜索，而拍立淘API则通过图片搜索的方式简化了这一过程。用户只需上传一张图片，即可快速找到相关商品，无需再费心思考如何描述商品特征。
提高搜索效率：由于拍立淘API具备快速定位和精准匹配的特点，用户能够在短时间内找到满意的商品，提高了搜索效率。这有助于节省用户的时间成本，提升购物体验。
满足个性化需求：每个用户的购物需求都是独特的，有时很难用文字准确描述自己的需求。而拍立淘API则能够通过图片识别的方式，更好地理解用户的个性化需求，从而返回更符合用户期望的商品信息。

返回数据示例

{
	"items": {
		"real_total_results": 80,
		"error": "",
		"item": [
			{
				"title": "精英篮球袜子男短袜加厚无骨缝头毛巾底吸汗透气户外跑步毛巾运动",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/490/610/23562016094_1701667707.jpg",
				"price": "3.00",
				"sales": 1600,
				"num_iid": "634209995336",
				"turnHead": "4.4%",
				"seller_nick": "江西恒康麻业针织有限公司",
				"area": "宜春市",
				"detail_url": "https://detailp4p.1688.com/buyer/offerdetail/634209995336.html?trace_log=p4p&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.1/obj_p4pOfferExtV2&_p_isad=1&__track_scene=app_search&offerId=634209995336&type=p4p"
			},
			{
				"title": "勇士篮球比赛运动袜 成人锦纶精英篮球袜 吸汗透气 一件代发",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/231/872/9624278132_504216710.jpg",
				"price": "12.00",
				"sales": 4,
				"num_iid": "580998304735",
				"turnHead": "33.3%",
				"seller_nick": "深圳龙华区威町服装商行",
				"area": "广州市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=580998304735&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.2/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "依兰针织定制压力运动袜足球篮球袜莱卡stance专业运动袜定做",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/697/992/8785299796_1251967097.jpg",
				"price": "10.00",
				"sales": 1,
				"num_iid": "552588406258",
				"turnHead": "28.8%",
				"seller_nick": "诸暨市依兰针织有限公司",
				"area": "诸暨市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=552588406258&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.3/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "专业户外运动毛巾底篮球袜透气吸汗防滑耐摩包裹防护可定制",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2018/046/945/8853549640_866248898.jpg",
				"price": "7.70",
				"sales": 116,
				"num_iid": "569816875927",
				"turnHead": "31.3%",
				"seller_nick": "晋江沐胜服饰有限公司",
				"area": "晋江市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=569816875927&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.4/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "领途中筒足球袜男士加厚毛巾袜透气耐磨运动袜现货批发训练足球袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/948/873/16050378849_1409184180.jpg",
				"price": "6.50",
				"sales": 8,
				"num_iid": "638389370858",
				"turnHead": "16.6%",
				"seller_nick": "佛山市南海领途袜业有限公司",
				"area": "佛山市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=638389370858&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.5/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "儿童专业精英篮球袜男詹姆斯高筒球袜少年毛巾底孩子童篮球袜子",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/987/710/22796017789_1483736682.jpg",
				"price": "12.00",
				"sales": 0,
				"num_iid": "633288097525",
				"turnHead": "5.1%",
				"seller_nick": "莆田市秀屿区东庄成蹊百货商行",
				"area": "莆田市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633288097525&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.6/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "厂家批发定制男士中长筒毛巾底运动袜吸汗透气户外篮球袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN018hjpsa1IuyUjZ1LhN_!!6000000000954-0-cib.jpg",
				"price": "7.50",
				"sales": 0,
				"num_iid": "634782849328",
				"turnHead": "35%",
				"seller_nick": "义乌市肖华日用品厂",
				"area": "金华市",
				"detail_url": "https://detailp4p.1688.com/buyer/offerdetail/634782849328.html?trace_log=p4p&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.7/obj_p4pOfferExtV2&_p_isad=1&__track_scene=app_search&offerId=634782849328&type=p4p"
			},
			{
				"title": "恒源祥儿童袜子秋冬加厚毛圈袜男童女童冬季保暖舒适拼色中筒棉袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/841/940/23432049148_1169299785.jpg",
				"price": "22.58",
				"sales": 0,
				"num_iid": "633985649183",
				"turnHead": "9.8%",
				"seller_nick": "宁陵县徘徊百货用品店",
				"area": "宁陵县",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633985649183&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.8/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "专业精英篮球袜男23号詹姆斯高筒球袜球星24号毛巾底儿童篮球袜子",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01oseMNa1EJBLaqkU6C_!!6000000000330-0-cib.jpg",
				"price": "13.80",
				"sales": 2,
				"num_iid": "634830426442",
				"turnHead": "7.1%",
				"seller_nick": "惠州市庄惠堂药材有限公司",
				"area": "义乌市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=634830426442&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.9/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "防滑中筒足球袜 成人儿童毛巾底神袜男女短筒 专业运动低帮训练袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/370/224/23355422073_193481671.jpg",
				"price": "13.00",
				"sales": 4,
				"num_iid": "633354011246",
				"turnHead": "13.3%",
				"seller_nick": "义乌市霓凰贸易有限公司",
				"area": "义乌市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633354011246&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.10/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "男士袜子 运动加厚男士运动袜子专业毛巾底袜高统篮球袜运动防滑",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2019/171/382/10866283171_1699305130.jpg",
				"price": "2.09",
				"sales": 0,
				"num_iid": "638452161039",
				"turnHead": "2.4%",
				"seller_nick": "尤溪县小橘子商行",
				"area": "三明市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=638452161039&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.11/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "精英篮球袜男中筒袜秋冬加厚运动袜毛巾底精英袜机能吸汗篮球袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/387/030/19507030783_202062677.jpg",
				"price": "18.12",
				"sales": 0,
				"num_iid": "626278787885",
				"turnHead": "10.3%",
				"seller_nick": "丹阳市开发区易更强百货店",
				"area": "镇江市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=626278787885&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.12/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "厂家可定制篮球袜毛巾底运动船袜毛圈户外中短筒精英跑步袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN010a3Or31cr7TT5Rh7e_!!6000000003653-0-cib.jpg",
				"price": "5.00",
				"sales": 0,
				"num_iid": "634239572018",
				"turnHead": "35%",
				"seller_nick": "义乌市肖华日用品厂",
				"area": "金华市",
				"detail_url": "https://detailp4p.1688.com/buyer/offerdetail/634239572018.html?trace_log=p4p&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.13/obj_p4pOfferExtV2&_p_isad=1&__track_scene=app_search&offerId=634239572018&type=p4p"
			},
			{
				"title": "成人篮球精英袜中筒运动袜高帮毛巾底加厚运动袜厂家可定制OEMODM",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01h7ocHe1eKigg5fR1q_!!6000000003853-0-cib.jpg",
				"price": "7.00",
				"sales": 847,
				"num_iid": "634342120328",
				"turnHead": "17.5%",
				"seller_nick": "石竹（佛山）网络科技有限公司",
				"area": "佛山市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=634342120328&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.14/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "专业运动护小腿透气压力袜男女足球篮球登山骑行护膝护具可定制",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/324/624/18909426423_1635386330.jpg",
				"price": "6.67",
				"sales": 4,
				"num_iid": "624074777563",
				"turnHead": "9.8%",
				"seller_nick": "广东力奥创新科技有限公司",
				"area": "东莞市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=624074777563&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.15/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "篮球袜精英袜加厚高筒袜子男袜毛巾底运动袜毛巾袜儿童中筒长筒袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01zD842C29LrmLsgOoj_!!2209542918052-0-cib.jpg",
				"price": "9.35",
				"sales": 0,
				"num_iid": "637562663525",
				"turnHead": "9.4%",
				"seller_nick": "明光市铭航贸易商行",
				"area": "上海市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=637562663525&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.16/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "篮球袜精英袜加厚高筒袜子男袜毛巾底运动袜毛巾袜儿童中筒长筒袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/2020/620/120/23626021026_1137453191.jpg",
				"price": "18.51",
				"sales": 0,
				"num_iid": "633561596134",
				"turnHead": "7.6%",
				"seller_nick": "明光市泰恒贸易商行",
				"area": "滁州市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=633561596134&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.17/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "篮球袜精英袜加厚高筒袜子男袜毛巾底运动袜毛巾袜儿童中筒长筒袜",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN01vtDTIx2AVJYoL6BoL_!!2210254998208-0-cib.jpg",
				"price": "9.26",
				"sales": 0,
				"num_iid": "636051482662",
				"turnHead": "0%",
				"seller_nick": "义乌市蜜英电子商务商行",
				"area": "金华市",
				"detail_url": "http://detail.m.1688.com/page/index.html?offerId=636051482662&sortType=&pageId=&abBizDataType=cbuOffer&trace_log=normal&traceId=bd52b859fb37482fa782f783fdf4a277&spm=a262eq.8850311.1688img_search.18/obj_normalOfferExtV2&__track_scene=app_search&type=normal"
			},
			{
				"title": "R-BAO薄款地板袜室内蹦床袜防打滑男士女士蹦床袜子",
				"pic_url": "https://cbu01.alicdn.com/img/ibank/O1CN017p2zRJ2CbO2b08QJe_!!2582008492-0-cib.jpg",
				"price": "4.00",
				"sales": 0,
				"num_iid": "634914672296",
				"turnHead": "27.2%",
				"seller_nick": "晋江市青阳荣豹针织厂",
				"area": "晋江市",
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			},
			{
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				"turnHead": "7.5%",
				"seller_nick": "明光市跃鸿贸易商行",
				"area": "滁州市",
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