Reach Buckeye fans who are
Where Ohio State Fans Gather
Eleven Warriors is the most-visited college team site on the internet, reaching a 7+ million monthly audience and generating 190+ million annual pageviews.
For two decades, Ohio State fans have come to Eleven Warriors for comprehensive, irreverent Buckeye coverage. That trust gives partners a direct path into a passionate, educated, and affluent audience.
Our audience is:
- 85% male
- 76% between the ages of 25â54
- 46% earn more than $100,000 per year; 93% earn more than $50,000 per year
- 83% have attained a college degree; 29% have a postgraduate degree
Whether you're building awareness, launching a campaign, or owning a moment in the season, Eleven Warriors helps your brand show up where Buckeye fans already read, watch, listen, and engage.
Let's talk about putting your brand inside the Ohio State conversation.
Adam Hines
High Bank Distillery Co.
Our partnership with Eleven Warriors has been a win-win. Our collaboration resulted in a special release that sold out in less than 15 minutes and gave us exposure to a demographic that aligns perfectly with our brand. Working with their team has been a pleasure.
Kevin Hughey
HOMAGE
Eleven Warriors is the undisputed home of Ohio State fandom, and as a brand that lives and breathes Buckeye culture, partnering with them was a no-brainer. Their reach is unreal, their audience is deeply engaged, and their credibility with OSU fans is second to none. The fan response to our sponsorships and giveaway was exactly what you'd hope for: enthusiastic, authentic, and high-volume. If you want to reach Buckeye Nation, this is where you do it.
Khalil Thompson
FanBox
Working with Eleven Warriors has been an incredible experience. Jason and his team are responsive, thoughtful, and genuinely easy to work with. More than that, they've built a platform that truly captures the heart and soul of The Ohio State fanbase in a way that's authentic and deeply trusted by their community. Advertising with Eleven Warriors was a pivotal part of our brand's success and helped us connect with Buckeye fans in a meaningful way.
Kirk Herbstreit
ABC/ESPN Analyst, Former Ohio State Captain
The crew at Eleven Warriors keep you plugged in year round. They're insightful, entertaining, and opinionated on all things Ohio State.
Laura Heller
Bend Active
Eleven Warriors has easily been one of the most effective media buys we've made for reaching Ohio State fans, with immediate and identifiable ROI. Their audience is incredibly engaged, and because 11W has built so much trust within Buckeye Nation, our brand reached the right people in an authentic way. The team is easy to work with, flexible, and genuinely collaborative. If you're trying to connect with Ohio State fans, I can't recommend Eleven Warriors highly enough.
Bruce Feldman
FOX Sports Analyst
It's pretty much one-stop shopping to get up to speed on things you may have missed at a press conference or would be below the radar. It's easy to find and very accessible.
Joshua Perry
NBC Sports Analyst, Former Ohio State Linebacker
Eleven Warriors is the most in-depth website when it comes to Ohio State. Whether you're looking for game breakdowns, recruiting news, presser recaps or fans talking the Buckeyes, they have it all!
Paul Myerberg
USA Today Columnist
Eleven Warriors is absolutely superb â it's one of the very elite college football sites.
We're Good at This
Creating content fans actually care about is in our DNA. Great campaigns need more than inventory; they need the right idea, the right format, and smart ways to bring a brand into the conversation.
We help partners turn campaign goals into content, sponsorships, placements, and promotions that feel natural to Buckeye fans.
And we make the process easier with:
- Campaign strategy and ideation
- Custom content concepts
- Copywriting and editing
- Design support
- Audience targeting
- Performance reporting
Advertising Options
Eleven Warriors delivers cost-effective and impactful messaging across several channels.
Display Advertising
Place high-visibility ads and native placements where Buckeye fans are already reading, reacting, and following the season.
Presenting Sponsorships
Own recurring editorial features fans know and trust, from Skull Session and Hurry-Up to Film Study and more.
Shows
Bring your message into Eleven Warriors video and audio through reads, interviews, product placement, and sponsored segments.
Social Media
Extend your campaign across social channels built around active, responsive, and highly engaged Buckeye communities.
Live Events
Meet fans in person through Eleven Warriors events that create energy, foot traffic, and brand interaction.
Creative Features
Build custom ideas with our team, from branded content to promotions designed around your goals.
Contact
Ready to reach Buckeye fans who actually care? Letâs talk.
