This shampoo is very effective, like purple shampoo PLUS!

The first time I used it, I let it sit like I do the purple shampoo and it left a light purple tint in the blonde. Now after I bleach, I lather it in then rinse it out without sitting for any extra time. I follow up the same with the black conditioner and my hair looks great!

My hair feels and smells great after using it too. It has a grape smell.

Awesome results, gentle formula, non-drying, pleasant smell.

I have very thin textured bleached blonde hair more on the platinum side. I alternate this product with my normal shampoo and leave it on for 5+ minutes. It gives my hair a very nice icy champagne tone when done. I usually use Fanola because Fanola gives very intense purple tones, but it’s so incredibly drying. This Milk Shake product is not drying on my hair whatsoever. I make sure to use a conditioning treatment instead of regular conditioner as well. It’s also better than the Olaplex, Pureology and Joico purple shampoos. It smells just like grape juice or grape soda. But you don’t smell it in your hair after it’s dry. It’s also VERY black. It didn’t stain my shower or hands though.

he milk_shake icy blond shampoo does a noticeably good job at cooling down brassiness without leaving hair dull or gray. The black pigment is strong enough to tone warm strands in a single wash, but the formula still feels gentle and doesn’t dry out the ends the way many purple or blue shampoos can. The lather is rich, the scent is clean and salon‑like, and it rinses out without residue.

On highlighted or naturally light blonde hair, it gives a clearer, icier finish and helps stretch time between toning appointments. It’s best used once or twice a week to maintain that cool, fresh‑from-the-salon shade. For anyone fighting yellow or orange tones, this one earns its “award‑winning” reputation.

Works so much better on my grey grow out than purple shampoo. I use this about every week to two weeks. It actually has softened the demarcation line and has softened the brassy ends. It does make my grey darker a bit as well but for me I can deal with that well while growing the Ole Grey/Silver out. Tried so many purple shampoos and none helped with the brassy ends at all. I am about 75 percent grey with brown and colored hair was a med brown and caramel highlights. Wished I had purchased this so much sooner.

This blonde shampoo works absolutely amazing! I love the smell, and it does such a great job keeping my blonde color refreshed and vibrant. I only use it about twice a month to maintain my blonde, and I rarely need it more than that because the results last so well.

It helps keep my hair looking fresh, bright, and toned without having to constantly refresh it. A little goes a long way, the quality is great, and the scent is a bonus. I’m so happy with this shampoo and would definitely recommend it to anyone wanting to maintain beautiful blonde hair!

I have salt and pepper hair that was turning my salt, WAY more salt. I did not want to dye my hair, so someone recommended I try this shampoo and conditioner. If you are wanting to use it on grey hair, I would recommend you only use it once every two weeks, once a week at the very most. This shampoo and conditioner brought back the black in my hair that I have and really made it stand out. It did brighten the silver in it as well. I have received so many compliments on my hair since I started using this product and I can honestly say it's my natural color. I do use the conditioner like a hair mask and leave it in for about 30 minutes when I use it. The shampoo smells really good. It is expensive at first, but you really only use a small amount and you should only use it every other week so it really is a long lasting product which then makes it a really good price. The only issue I have with it, is because it is black shampoo, you have to make sure you don't get the shampoo or conditioner on anything. Your tub or shower also can get black from using this product, but it cleans right up with bathroom cleaner. I highly recommend this product if you have salt and pepper hair and would like more pepper with your salt.

i really enjoy this so far, but not sure if i love it. the smell is amazing and it really sticks, which i love! the tone is beautiful on my hair, but i really wish it stayed longer. if i use this on my hair, the next time i wash my hair itll be washing out, which is a total bummer because of how beautifully it tones my hair. i dont think it makes my hair feel much drier or anything, but i have been following it up with a hair mask so its hard to say. overall, the longevity is not there, which is why im taking away 2 stars. it just doesn't last long, and for the price point, it definitely should!

Love it! Was using purple and hair looks so much better! Wish it had more conditioner. Hair still a little dry but color is awesome.

Good product. Arrived separately to other parcels in same order

smells so good

Sehr gut

Excelente producto no reseca el cabello y te deja el matiz muy padre

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