Hi, I’m Youngna. I’m a product leader, strategist, and researcher with 15+ years of experience building innovative digital products and running teams at NYT Parenting, Tinybop, HOMER, and Sago Mini. I bring a unique blend of experience in product, operations, content, and early-stage growth and help founders and teams shape ideas into products that people really want, use, and love.

Work with me:

  • Discovery + Audience Research: Define and understand your audience, listen to their needs, conduct market research, and gather actionable insights.

  • Product Definition + Prototyping: Develop product concepts to test hypotheses, and put prototypes in front of your audience.

  • Strategy + Roadmapping: Shape your intentions into a cohesive strategy, roadmap, and execution plan.

  • Content Strategy: Refine your tone + voice, channel strategy, and create quality content that resonates with your audience and impacts your business.

  • Supporting Product Execution: Support your team as you implement product decisions, flows, and features.

  • Product + Leadership Advising: Provide support you as you scale your team and org, make critical decisions, and build skills as a leader.

Select clients + projects

Portfolio projects + other fun stuff

Client projects I loved working on. I also like to take photos, produce films, curate children’s books, write a weekly newsletter, find the best products + gear for kids, and occasionally give talks.