Insuring your finer
things in life.

Pedal for Purpose is a Lycetts initiative turning every kilometre cycled into charitable support, inviting anyone who sees us at events throughout the year to hop on a static bike and get involved. For every kilometre pedalled, Lycetts will donate £1, matched by the Benefact Group to double the impact. Supporting charities including the Country Trust, British Eventing Support Trust, MND Association and Speakers Trust, the initiative also opens the door to public nominations, with one additional charity selected at random. Bringing Lycetts’ purpose to life and building on the Benefact Group’s £250 million donated since 2014.