Stories, advice and shortcuts from the founder of MeetEdgar and Paperbell.
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A Week in The Life of a Claudepilled Marketing Founder
Feb 22, 2026
Over the past month Iâve been claudepilled hard and have become a power user of claude code in vscode . . . but not to work on softwareâĶ
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We Deleted All Meetings and Deploy These 4 Simple Systems Instead
Feb 25, 2025
If you havenât read part one of how we built a 7-figure company with zero meetings, start here.
- 5 Years Without Meetings Feb 13, 2025
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Donât Build the SaaS Around the Audience, Build the Audience Around the SaaS
Feb 13, 2024
From 2007â2015 I ran what were then called âinfoproductâ businesses. Businesses where I was the thought leader, and I created onlineâĶ
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My Top to Bottom System For Running a 7-Figure, Bootstrapped Business Part-Time
Feb 6, 2023
Productivity systems. Make âem fancy, make âem simple. At the end of the day they need to achieve one thingâââmaking sure the reality ofâĶ
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No, Wealth is Not a Measure of Value Creation
Nov 7, 2022
If youâve been around the entrepreneur âmotivationalâ space for a while I can guarantee youâve heard this type of maxim before:
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Bootstrapped Founder? Donât Do Your Own Support.
Jul 21, 2022
As a bootstrapped founder, doing your own customer service comes with the territory. When you first launch you just have to, and then itâĶ
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Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too)
Jan 18, 2022
At the end of 2021, I sold my bootstrapped SaaS business MeetEdgar.
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The Top 45 Narrative Non-Fiction Podcasts that ARENâT About Murder
Sep 20, 2021
I love podcasts, but I hate interview podcasts. I know, itâs weird! But I canât be the only one.
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How I Raised $300k in 30 Days (And Why I Went to the Dark Side After Being a Hardcore Bootstrapper)
Mar 28, 2021
This article was initially published on the Ropig blog on February 15, 2018. Ropig was ultimately shuttered in 2018, you can hear thatâĶ
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You Get What You Go For
Oct 13, 2020
I recently did a double-take when I saw the news story that a pair of self-made brothers were purchasing Asda.
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How I Nabbed The .Com for My Bootstrapped Startup Without Spending a Million Bucks
May 18, 2020
Have you read those âhereâs how we got the .comâ sagas?
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The 10-Month Year for Coaches
Jan 20, 2020
After I retired from my business, the questions poured in about how I did it. It was a long process over 5 years but one key to makingâĶ
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Why I quit trying to make it work.
Jan 13, 2017
Does something youâre doing for your business feel really hard? Like a constant uphill battle? Like you have to hustle your face off beforeâĶ
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How âEmpoweringâ Your Team Is Stressing Everyone Out
Oct 25, 2016
Thereâs a big trend lately of giving people total freedom at work. Makes sense on paper â the people on your team are grownups who can makeâĶ
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How Founder Bias Is Poisoning Your Team
Aug 19, 2016
The Danger of âSingle Point of Failureâ Hiring
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How to Customize Slack So It Stops Murdering Your Productivity
Mar 7, 2016
Not gonna lie â dumping Slack can be a pretty tempting idea. My social media startup relies on it a lot (and I mean a lot), but it can alsoâĶ
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Iâm a Woman in Tech, But Even I Didnât âGet Itâ Until This Week
Jan 25, 2016
After 10 years as a business owner, I encountered a specific kind of sexism this week that Iâve actually never come across before.
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Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program
Aug 17, 2015
For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy.
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Why We Stopped Assigning Deadlines â and Started Getting More Done Because of It
Aug 14, 2015
If youâve ever missed a deadline, youâre not alone.
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Why Zirtualâs Demise Makes Me Glad I Turned Down Millions in Funding
Aug 13, 2015
When I launched my social media software company in 2014, I had to make a very important decision: to self-fund, or go out for funding
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How Being Nice is Killing Your Shot At Success
Jan 28, 2014
(And how I changed my nice girl ways.)
