You made them Iconic

Our best-selling styles & glues, now Allure Best of Beauty approved.

Shop The Allure Winners

The Icons

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IconicÂŪ

IconicÂŪ

4.9
Rated 4.9 out of 5 stars
385 Reviews
$12.00
IconicÂŪ Lite

IconicÂŪ Lite

4.8
Rated 4.8 out of 5 stars
256 Reviews
$12.00
IconicÂŪ Lite Demi

IconicÂŪ Lite Demi

4.5
Rated 4.5 out of 5 stars
213 Reviews
$12.00
IconicÂŪ Demi

IconicÂŪ Demi

4.5
Rated 4.5 out of 5 stars
203 Reviews
$12.00
IconicÂŪ Mini

IconicÂŪ Mini

4.6
Rated 4.6 out of 5 stars
99 Reviews
$12.00
IconicÂŪ Luxe

IconicÂŪ Luxe

4.3
Rated 4.3 out of 5 stars
44 Reviews
$14.00
HOLÂŪ Clear Lash Glue

HOLÂŪ Clear Lash Glue

4.5
Rated 4.5 out of 5 stars
357 Reviews
$10.00
HOLÂŪ Dark Lash Glue

HOLÂŪ Dark Lash Glue

4.6
Rated 4.6 out of 5 stars
200 Reviews
$10.00

Our House Is...

Two models wearing Demi lashes.

A place for everyone, regardless of age, race, or gender

Demi collection stacked on one another.

We believe real beauty shines from within

Before and after of a model wearing Iconic Lite demi.
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Lashes That Go Beyond

Leaping Bunny Certified

Made to Last

Comfortable

Unique Designs

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Lashes
A model holding a Iconic lash style.

Lashes

Elevate your look with premium lashes—soft, bold, and everything in between.

Lash Glue

Lash Glue

Our award-winning collection of latex-free lash glues is designed to deliver all-day hold with mess-free, beginner-friendly application.

Sets

Sets

Curated lash sets featuring our most popular styles, tools, and award winning lash glue.

Take HOL Lash Quiz to find your perfect lash style

Your Perfect Lashes Await

Not sure which lashes suit your eye shape or style? Take our quick Lash Quiz to get matched with the perfect pair

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